The rule of thumb in journalism is that if you can find three examples of something, it counts as a trend. This approach has been used to justify all kinds of ridiculous trend stories, many of which turn out to be laughably flimsy upon even minimal inspection.
With that in mind, we’ll note this coincidence: two pieces published Tuesday about non-Jews embracing Jewish traditions.
In the first, the Chicago Sun-Times claims that American gentiles increasingly love Passover — or at least foods associated with the holiday. Kosher-for-Passover products now number in the tens of thousands, one expert estimates, with the industry worth between $2.5 and $3 billion annually. In addition to non-Jews who participate in seders or re-enact Jesus’ last supper, the ranks of non-Jews eating Passover food include random matza lovers, as well as people avoiding gluten and corn syrup. “Passover is the only time you can find hot dogs without corn syrup,” an expert tells the newspaper.
Meanwhile, Jewish marriage contracts are the hot new thing at non-Jewish weddings, according to a piece by the Associated Press. The contracts — called ketubas in Hebrew and “Statements of Our Love” among gentiles — have become popular among all kinds of US brides and grooms, including a couple planning a pig roast after signing theirs.
We’ll need a third article before we can officially certify this as a trend, so instead we’ll just point out this amusing Passover offer — 10 percent off pashminas that will keep “Jewish women fashionably covered at Seder.” When a Texas-based scarf store is offering discounts for Passover, it’s safe to say the holiday has gone mainstream.