Top model Bar Refaeli will make her debut at this year’s Super Bowl game, appearing in the yearly racy ad of web hosting company GoDaddy. She’ll be joining its usual celebrity, racecar driver Danica Patrick, in the 30-second commercial that will be aired during the annual football game on Sunday, February 3.
Refaeli, 27, who was ranked No. 1 on the list of Maxim magazine’s Hot 100 for 2012, and was the cover model for the 2009 Sports Illustrated swimsuit issue, told USA Today that she has no hesitation about appearing in the usually racy commercials.
“I am a model who is well known for her body and feminine image,” she told USA Today. “I’m not here to make people think I’m the next Einstein.”
Go Daddy, which hosts domain names, has made much of its reputation on its costly Super Bowl ads. The ads first starred World Wrestling Entertainment diva Candice Michelle, known as Miss GoDaddy.com, and then moved on to IndyCar driver Danica Patrick, followed by professional poker player Vanessa Rousso, pro golfer Anna Rawson and philologist Marina Orlova. This will be Patrick’s 12th Super Bowl commercial for Go Daddy.
The company has said that the Super Bowl spots bring about a large spike in Internet traffic, sending sales off the charts.
The commercial will be titled “Perfect Match,” and according to reports, will feature Patrick and Refaeli in less-revealing formal gowns, not bikinis.