Jewish groups cry foul over Holocaust joke in Estonian newspaper
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Jewish groups cry foul over Holocaust joke in Estonian newspaper

Fake weight loss ad called 'perverted attempt at humor'

Efraim Zuroff, director of the Simon Wiesenthal Center office in Jerusalem. (photo credit: Yossi Zamir/Flash 90)
Efraim Zuroff, director of the Simon Wiesenthal Center office in Jerusalem. (photo credit: Yossi Zamir/Flash 90)

TALLINN, Estonia (AP) — Jewish organizations have denounced an Estonian newspaper for publishing a mock ad for weight-loss pills depicting emaciated prisoners at a Nazi concentration camp.

Efraim Zuroff of the Simon Wiesenthal Center in Jerusalem on Sunday called the mock ad in the Eesti Ekspress weekly a “perverted attempt at humor at the expense of the Nazis’ millions of victims.”

Alla Jakobson, spokeswoman for Estonia’s Jewish community, said in newspaper Postimees that the incident shows Estonian society is experiencing “major problems with moral and ethical values.”

Sulev Vedler, deputy editor of Eesti Ekspress says the mock ad, which ran in the paper’s humor section, was poking fun at an Estonian gas company that recently used an image of Auschwitz to promote its services.

Vedler says the ad “was not targeted against Jewish people.”

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