NEW YORK (JTA) — Rabbi Shmuley Boteach, the author and media personality, announced his candidacy for a New Jersey congressional seat.

In a statement Wednesday, Boteach announced that he will be seeking the Republican nomination in northern New Jersey’s 9th Congressional District. Boteach had said previously that he was considering a run.

The Democratic-leaning northern New Jersey district has a fierce redistricting-induced Democratic primary battle taking place between two incumbents, Reps. Bill Pascrell and Steve Rothman.

Boteach’s stated platform includes support for school vouchers, a flat tax and making marital counseling tax deductible in order to lower the divorce rate. He has criticized what he sees as an excessive Republican focus on sexual issues such as gay marriage.

Boteach, who once was affiliated with the Chabad movement, bills himself as “America’s Rabbi.” He hosts a show on TLC called “Shalom in the Home” and is the author of several books, including “Kosher Sex,” “Kosher Adultery,” “The Kosher Sutra” and, most recently, “Kosher Jesus.”