The Times of Israel https://www.timesofisrael.com/topic/adidas/ News from Israel, the Middle East and the Jewish World Wed, 10 Jun 2026 03:29:05 +0000 en-US hourly 1 https://static-cdn.toi-media.com/www/uploads/2018/11/toi_icon_512-200x200.png Adidas | The Times of Israel https://www.timesofisrael.com/topic/adidas/ 32 32 Adidas sells last Kanye West shoes, donates some proceeds to charity https://www.timesofisrael.com/adidas-sells-last-kanye-west-shoes-donates-some-proceeds-to-charity/ Sat, 08 Mar 2025 05:49:38 +0000 https://www.timesofisrael.com/?p=3498417 Beneficiaries includes causes fighting discrimination, antisemitism; German sports apparel company cut ties with rapper, now known as Ye, after his antisemitic online rant in 2022

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]]> Bella Hadid said mulling legal action after Adidas dropped her from 1972 Olympic shoe ad https://www.timesofisrael.com/bella-hadid-said-mulling-legal-action-as-adidas-drops-her-from-1972-olympic-shoead/ Mon, 22 Jul 2024 06:14:40 +0000 https://www.timesofisrael.com/?post_type=liveblog_entry&p=3336991 Sportswear giant removed Palestinian-American supermodel, a harsh critic of Israel, from ad campaign for retro sneakers from Munich Games, where terrorists killed 11 Israeli athletes

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]]> Adidas drops Bella Hadid from campaign for 1972 Munich Olympics retro sneaker https://www.timesofisrael.com/adidas-drops-bella-hadid-from-campaign-for-1972-munich-olympics-retro-sneaker/ Sat, 20 Jul 2024 05:43:24 +0000 https://www.timesofisrael.com/?p=3335672 Move follows outcry over having Palestinian activist as face of shoe first unveiled at games that were overshadowed by massacre of 11 Israeli athletes by Palestinian terror group

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]]> Adidas ‘revising’ campaign for 1972 Munich Olympics shoe that features Bella Hadid https://www.timesofisrael.com/adidas-revising-campaign-for-1972-munich-olympics-shoe-that-features-bella-hadid/ Fri, 19 Jul 2024 04:38:22 +0000 https://www.timesofisrael.com/?p=3334976 Protests after firm picks model with 'history of spreading antisemitism, calling for violence' to promote shoe design from games where 11 Israelis died in Palestinian terror massacre

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]]> Adidas CEO said to apologize for defending Kanye West’s antisemitic outbursts https://www.timesofisrael.com/adidas-ceo-said-to-apologize-for-defending-kanye-wests-antisemitic-outbursts/ Fri, 22 Sep 2023 03:18:11 +0000 https://www.timesofisrael.com/?p=3102738 Anti-Defamation League head says Bjorn Gulden has sent him an email, expressing regret for claiming rapper didn't mean what he said and isn't a 'bad person'

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]]> Adidas CEO says Kanye West didn’t mean his antisemitic comments https://www.timesofisrael.com/adidas-ceo-says-kanye-west-didnt-mean-his-antisemitic-comments/ Wed, 20 Sep 2023 23:49:32 +0000 https://www.timesofisrael.com/?p=3101751 Bjørn Gulden laments lost business after sportswear giant dropped hip hop star for anti-Jewish rhetoric, says West is not a 'bad person'

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]]> Yeezys earn $437m in first post-Kanye sale, with some earmarked for anti-hate groups https://www.timesofisrael.com/yeezys-earn-437m-in-first-post-kanye-sale-with-some-earmarked-for-anti-hate-groups/ Thu, 03 Aug 2023 16:34:01 +0000 https://www.timesofisrael.com/?p=3064723 Adidas has contributed 10 million euros to groups fighting antisemitism and racism, with additional 100 million euros expected, after ripping up contract with rapper

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]]> US Jews commend Adidas for donating surplus Yeezy sales to anti-hate groups https://www.timesofisrael.com/us-jews-commend-adidas-for-donating-surplus-yeezy-sales-to-anti-hate-groups/ Thu, 03 Aug 2023 06:22:18 +0000 https://www.timesofisrael.com/?p=3064433 While not saying they'll buy the shoes, community leaders say decision makes best of bad situation as firm tries to avoid massive losses following Kanye West antisemitism scandal

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]]> Yeezy shoes go back on sale — months after Adidas cut ties with Kanye West https://www.timesofisrael.com/yeezy-shoes-go-back-on-sale-months-after-adidas-cut-ties-with-kanye-west/ Wed, 31 May 2023 20:52:39 +0000 https://www.timesofisrael.com/?p=3025352 Proceeds from some sales will go to social justice organizations, including ADL, as sportswear firm looks to move on from collaboration with rap star due to his antisemitic remarks

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]]> Adidas to sell Yeezy shoes, donate proceeds after Kanye antisemitism row https://www.timesofisrael.com/adidas-to-sell-yeezy-shoes-donate-proceeds-after-kanye-antisemitism-row/ Fri, 12 May 2023 12:25:40 +0000 https://www.timesofisrael.com/?p=3013818 $1.3 billion worth of unsold products gathering dust since firm cut ties with rapper in October; money to go to organizations harmed by Ye's remarks, CEO says

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]]> Unsold Yeezy shoes piling up in warehouses after Adidas split with Kanye West https://www.timesofisrael.com/unsold-yeezy-shoes-piling-up-in-warehouses-after-adidas-split-with-kanye-west/ Fri, 05 May 2023 22:58:33 +0000 https://www.timesofisrael.com/?p=3009379 Fate of $1.3 billion in stock weighing on German sportswear company trying to engineer turnaround from loss of lucrative sneaker line, fallout of its ties with troubled rapper

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]]> Adidas sued in US over Kanye deal that was axed after antisemitic outbursts https://www.timesofisrael.com/adidas-sued-in-us-over-kanye-deal-that-was-axed-after-antisemitic-outbursts/ Tue, 02 May 2023 19:01:00 +0000 https://www.timesofisrael.com/?p=3007417 Investors say German sportswear maker should have been aware the rapper 'began to accrue controversy' long before partnership began

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]]> Adidas says it’s probing allegations it ignored Kanye West’s inappropriate behavior https://www.timesofisrael.com/adidas-says-its-probing-allegations-it-ignored-kanye-wests-inappropriate-behavior/ Thu, 24 Nov 2022 19:54:05 +0000 https://www.timesofisrael.com/?p=2882341 Former staff say rapper, who recently made several antisemitic outbursts, would show pornography to employees during meetings, intimidate women

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]]> Adidas says will work with ADL against antisemitism after Kanye West uproar https://www.timesofisrael.com/adidas-says-will-work-with-adl-against-antisemitism-after-kanye-west-uproar/ Thu, 10 Nov 2022 21:30:05 +0000 https://www.timesofisrael.com/?p=2871495 Athletics company pledges at least $1 million to partnership weeks after harsh criticism from Anti-Defamation League, which also announces acquisition of investor network JLens

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]]> Adidas lowers earnings outlook after ending Kanye West partnership over antisemitism https://www.timesofisrael.com/adidas-lowers-earnings-outlook-after-ending-kanye-west-partnership-over-antisemitism/ Wed, 09 Nov 2022 11:20:45 +0000 https://www.timesofisrael.com/?p=2870327 Sportswear company also cites slowing activity in China due to COVID and in Russia over Ukraine invasion; it previously said renouncing Yeezy brand would cost it 250 million euros

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