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hasbara

Official Iranian social media accounts share AI-generated Lego propaganda promoting its wartime narrative. (X)
May 13, 2026, 10:24 pm
From anti-Israel Legos to fake footage, Iran’s AI propaganda owns the digital battlefield
Harnessing artificial intelligence for cutesy songs and other content, Tehran proves adept at spreading its narrative, dominating Israel’s attempts to win hearts and minds of internet users
By Nava Freiberg
Prime Minister Benjamin Netanyahu, right, speaks with Foreign Affairs Minister Gideon Sa'ar during a debate in the Knesset on March 26, 2025. (Yonatan Sindel/Flash90)
October 1, 2025, 4:46 am
Inside Israel’s ‘Esther Project’: DOJ filings reveal paid US influencer campaign amid AI-powered PR blitz
As officials call social media the current war’s ‘eighth front,’ new documents reveal how Jerusalem is paying to shape US opinion
By Asaf Elia-Shalev
Protesters hold a banner calling for sanctions to be placed on Israel during a demonstration in support of Palestinians in Gaza amid fears of starvation in the war-torn territory outside Downing Street in London on July 29, 2025. (JUSTIN TALLIS / AFP)
August 1, 2025, 9:28 am
Failing on the 8th front: The mounting cost of Israel’s dysfunctional public diplomacy
As shocking images from Gaza shape global outrage and turn allies cold, officials say they are working to improve Israel’s messaging — but the effort remains leaderless and disjointed
By Nava Freiberg
Foreign Minister Gideon Sa'ar makes a video statement on December 2, 2024. (Screenshot, used in accordance with Clause 27a of the Copyright Law)
December 29, 2024, 1:48 pm
Foreign Ministry to receive massive budget for public diplomacy abroad
Foreign Minister Sa’ar does not detail what money will be used for, but the hefty funding was part of deal for his joining Netanyahu government
By JTA and ToI Staff
Ben Carasso having tea with Israeli Ambassador to the United Kingdom Tzipi Hotovely. (Courtesy)
December 25, 2024, 7:47 am
Israel’s 9-year-old ‘Spokeskid’ explains the war through a child’s eyes
Ben Carasso, a fourth-grader from Tel Aviv, volunteers with the Israeli Citizen Spokespersons’ Office initiative and shares his experiences on social media and speaking tours
By Zev Stub
Prime Minister Benjamin Netanyahu speaks to CNN in an interview aired January 31, 2023. (Screenshot/CNN, used in accordance with Clause 27a of the Copyright Law)
December 13, 2024, 4:08 am
Will newly beefed-up PR budget bolster Israel’s dire standing in court of world opinion?
Foreign Ministry budgets over NIS 500 million to improve country’s image in ongoing, multi-front war, but the national advocacy effort is disjointed, leaderless, and way too slow
By Katharina Kunert
Foreign Minister Israel Katz tours the Yad Vashem Holocaust Memorial museum in Jerusalem, February 19, 2024. (Chaim Goldberg/Flash90)
August 14, 2024, 7:16 pm
‘Pretty infantile’: Public diplomacy mavens pan FM for insulting world leaders on X
Top ‘hasbara’ activists say Israel Katz’s habit of lampooning heads of state on social media is ineffective, perceived as unserious and ‘just adds fuel to the flame’
By ToI Staff
Screen capture from undated video of IDF spokesperson Lt. Col. (res.) Peter Lerner. (YouTube. Used in accordance with Clause 27a of the Copyright Law)
July 5, 2024, 10:31 pm
‘Pyromaniacs who spout nonsense’: Ex-IDF spokesman blames ministers for war’s bad PR
British-born Peter Lerner says government’s lack of planning for Gaza’s future left him rhetorically unarmed for foreign press as post-Oct. 7 ‘leeway of legitimacy’ faded away
By ToI Staff
The Facebook logo is seen on a cell phone in Boston, October 14, 2022. (AP Photo/Michael Dwyer, File)
June 5, 2024, 5:04 pm
Diaspora Ministry funded fake social media posts to spread pro-Israel content — NYT
Paper says influence campaign, which reportedly targeted Black US lawmakers, was commissioned by Israeli government, didn’t have widespread impact; ministry denies involvement
By ToI Staff
Shachar Levy, known as DawnLev on social media. (Courtesy)
February 29, 2024, 9:03 am
The social media star who uses snark to fight Israel’s war of information
Irreverent entertainer Shachar Levy — aka DawnLev — uses her platform to create viral pro-Israel content that encourages viewers to think critically about the Israel-Hamas war
By Maya Zanger-Nadis
Israeli government spokesman Eylon Levy films a TikTok clip, November 2023. (Avner Hofstein / Zman Yisrael)
December 20, 2023, 8:29 am
Israel’s newest, British-born international spokesperson is raising some eyebrows
Between his mic drop moments and fiery rebuttals of skeptical interviewers, Eylon Levy is learning to master TikTok and confronting Hamas supporters on social media
By Avner Hofstein
Emmanuel Nahshon outside the Foreign Ministry in Jerusalem, January 28, 2018. (Yonatan Sindel/Flash90)
November 14, 2023, 11:11 pm
Foreign Ministry denies its own official’s claim public diplomacy activities halted
Ministry says NIS 100 million transferred to maintain government efforts to justify war on Hamas, after public diplomacy official said lack of funds has caused them to cease
By Michael Horovitz
Aussie influencer Nate Buzolic (third from right) says he came to Israel to help fight the social media battle (Courtesy)
November 6, 2023, 4:58 pm
Aussie influencer Natebuzz in Israel to fight social media battle
Actor and born-again Christian Nate Buzolic believes in Israel and the Jews, and wants to shift the online pro-Palestinian narrative
By Jessica Steinberg
File - Hamas terrorists are seen crossing the Israel-Gaza border fence on October 7, 2023. (Kan TV screenshot; used in accordance with Clause 27a of the Copyright Law)
November 6, 2023, 1:36 pm
Netanyahu said to support publishing raw video of Hamas atrocities; IDF mulling move
PM reportedly believes gruesome compilation will aid advocacy efforts for war, others warn it would quickly lose its effect; some relatives of victims said to oppose its wide use
By Michael Horovitz
Israeli artist Ronit Levin Delgado in New York City’s Union Square, October 16, 2023. (Luke Tress JTA)
October 19, 2023, 1:04 am
NYC ‘Kidnapped’ posters calling attention to Israeli hostages keep getting torn down
Created by Israeli street artists in the city for an art residency, the signs have caught on across the globe – and have emerged as a new front in the battle for hearts and minds
By Luke Tress
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