Apple buys Israel’s facial recognition firm RealFace – report
search

Apple buys Israel’s facial recognition firm RealFace – report

US giant acquires Tel Aviv-based Israeli cybertechnology startup for a couple of million dollars, Calcalist says

Illustrative. A hand holds an iPhone next to the Apple logo (AFP PHOTO / Philippe HUGUEN)
Illustrative. A hand holds an iPhone next to the Apple logo (AFP PHOTO / Philippe HUGUEN)

Apple Inc. has acquired Israel’s Realface, a cybertechnology startup whose facial recognition technology can be used to authenticate users. This is Apple’s fourth acquisition in Israel, the financial website Calcalist reported Sunday, and the deal is estimated to be worth a couple of million of dollars.

Realface, set up in 2014 by Adi Eckhouse Barzilai and Aviv Mader, has developed a facial recognition software that offers users a smart biometric login, aiming to make passwords redundant when accessing mobile devices or PCs.

According to Startup Nation Central, a database for Israeli tech companies, the Tel Aviv-based firm had raised $1 million prior to the acquisition and employs up to 10 people. An email sent to the company requesting comment was not immediately replied. The company has sales in China, Israel, Europe, and the US, according to the data firm.

RealFace’s first product, the Pickeez app, created a new way to enjoy photos, with its recognition software automatically choosing the user’s best photos from every platform they’re on.

Besides RealFace, Apple has acquired three other Israeli companies to date. In 2011 it bought flash memory maker Anobit for a reported $400 million. In November 2013 it acquired 3D sensor company PrimeSense for a reported $345 million, and in 2015 it bought LinX for an estimated 20 million.

Join us!
A message from the Editor of Times of Israel
David Horovitz

The Times of Israel covers one of the most complicated, and contentious, parts of the world. Determined to keep readers fully informed and enable them to form and flesh out their own opinions, The Times of Israel has gradually established itself as the leading source of independent and fair-minded journalism on Israel, the region and the Jewish world.

We've achieved this by investing ever-greater resources in our journalism while keeping all of the content on our site free.

Unlike many other news sites, we have not put up a paywall. But we would like to invite readers who can afford to do so, and for whom The Times of Israel has become important, to help support our journalism by joining The Times of Israel Community. Join now and for as little as $6 a month you can both help ensure our ongoing investment in quality journalism, and enjoy special status and benefits as a Times of Israel Community member.

Become a member of The Times of Israel Community
read more:
comments