Dudi Sharon, 47: Vegan activist who loved electronic music

Dudi Sharon (Shukrun), 47, from Nahariya, was murdered by Hamas terrorists while trying to flee the Psyduck music festival on October 7.

Dudi was one of 16 people out of the 100 or so people who attended the small electronic music festival near Kibbutz Nirim who were slain when they tried to leave following the rocket fire and were ambushed by gunfire along the highway.

He was considered missing for two weeks until his body was finally identified. He was buried in Nahariya on October 22 and is survived by his two sons, Shani and Ran, his parents, Perla and Yosef, and his sister.

Dudi described himself on Facebook as a “comedian, writer, and music producer,” running his own online marketing firm. He was also a vegan and animal rights activist, who was very devoted to the community and to spreading awareness of the cause.

He was the original founder of the Elektro Digital marketing firm, which noted that he “chose its unique name because of his love for electronic music.”

He was known for being an avid social media user, posting quips and jokes to his Facebook and X feeds. A few months before he was killed, he shared online: “People keep asking me why I don’t do politics. Well, I never saw anything positive that could come of picking a side. I don’t want to wake up one day only to find that I’ve wasted my life hating people I’ve never met. I was given the best gift I could ask for, the ability to make people laugh. This is something the world could really use right now. And I’m all in for it!”

His friend, Keren-or Green, tattooed one of his more popular tweets on her arm in his memory: “Life is too short. Be sure you’re making the right mistakes.”

Dudi’s friend Ori Shavit wrote on Facebook of their decade-long friendship, born of their love for animals and shared veganism: “He cared so much about animals. From his most beloved cats to cows, sheep and chickens. He had a huge heart which had room for everyone and he had compassion for all living things in the world.”

“This activism was so important to him,” she said, and he worked pro bono to promote her vegan blog as well as many others for years. Alongside his compassion, Ori said, he had a wicked sense of humor, “and was one of the funniest and most sarcastic and cynical people.”

Dudi was a music producer and DJ, deeply involved in the electronic and trance music world alongside many of those at the Psyduck festival. Together with his musical partner, Bar Kiryati, the duo referred to themselves as “Infernous.”

Sharing a link to one of their songs, Bar wrote on Facebook that “our goal was always to make the best music we could, and also to do things we thought weren’t possible.”

Bar noted that just a few days before he was killed, Dudi shared a clip of their music on Spotify “without even asking me… it’s excellent but not finished. I was so mad at you! Until I got over it. You were so hungry for the music we wrote to reach people’s ears, to pinch them where they needed it and move something inside them. Don’t worry my brother, I promise I will do my best. I already miss you so much!”

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