One of the world’s leading soccer clubs, Manchester United, has apologized for publishing a swastika-style club logo, and a headline blaring “New Order,” in an email sent out to supporters.
The English club’s “United Uncovered” email used the red and black logo, and the headline New Order — a phrase with echoes of Adolf Hitler’s declared ambition in 1941 to build a “European New Order” in Nazi-conquered territory, including the annihilation of the Jews — to highlight the impact on the team of young players including Adnan Januzaj, David de Gea and Danny Welbeck, who were pictured with other players on the email.
The unfortunately designed logo was composed of the initials MUFC, for Manchester United Football Club.
After protests on Twitter, United’s Head of Media David Sternberg issued an apology, and promised to investigate the affair.
“The creative is completely inappropriate; we apologise unreservedly and are taking appropriate internal action,” Sternberg tweeted.
Manchester United, which won the Premier League for a record 20th time last season, is owned by New York businessman Malcolm Glazer, who is Jewish.