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New Likud ad gets personal with Livni

‘Boujie pizza’ video reminds voters that Isaac Herzog’s Zionist Union is a package deal

Judah Ari Gross is The Times of Israel's religions and Diaspora affairs correspondent.

'Tzipi Livni?' a disappointed pizza customer asks in Prime Minister Benjamin Netanyahu's latest campaign ad released Feb. 17, 2015. The man wanted Isaac 'Bougie' Herzog, but didn't realize that it only comes with Tzipi Livni as well. (Screen capture)
'Tzipi Livni?' a disappointed pizza customer asks in Prime Minister Benjamin Netanyahu's latest campaign ad released Feb. 17, 2015. The man wanted Isaac 'Bougie' Herzog, but didn't realize that it only comes with Tzipi Livni as well. (Screen capture)

Despite the fallout facing Benjamin Netanyahu over a state comptroller’s report on his excessive spending, the prime minister is still swinging hard against his long-time political rival Tzipi Livni.

In a video released Tuesday night, the minds behind the Likud campaign imagine what you’ll feel when you order Isaac “Boujie” Herzog, but receive Livni along with him.

In the ad, released on Netanyahu’s Facebook page, an Israeli everyman — designated by his stubble, Leonard Cohen poster and soccer game in the background — orders some “Boujie pizza.”

Is this some obtuse reference to the allegations that Netanyahu spent excessive amounts of money on takeaway food? Not clear.

בחרתם פיצה בוז'י? אתם הולכים לקבל תוספת ציפי!

Posted by ‎Benjamin Netanyahu – בנימין נתניהו‎ on Tuesday, February 17, 2015

When the pizza delivery guy arrives, the man is shocked to find he has to pay an extra “Zionist Union” fee, and then the deliveryman also hands him the punchline: a life-sized cardboard cutout of Livni.

“I didn’t order that,” the man says of the clearly photoshopped poster, which appears to be made up of a heavily retouched photo of Livni’s head and someone else’s body.

“This is what you chose,” the deliveryman replies.

“Well, I don’t want it.”

“That’s how it comes, as a complete set.”

“If I’d known, I would have chosen differently!” the disappointed voter/customer complains to the deliveryman who refuses to take back the cutout.

As he walks back into his apartment, the Livni poster knocks over a lamp. “She’s already wrecking the house,” he grumbles.

“Voted for Boujie? Now you’re stuck with Tzipi,” a title card reads.

Finished with his pizza and soccer game, the man inexplicably takes a shower with the cutout. Maybe Freud can explain that decision.

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