A world without Instagram is almost inconceivable and it’s hard to believe that the app is only a little over ten years old. The desire to create and curate the perfect Instagram account is expected of almost everyone in today’s digital world. What was once just a simple photo-sharing app now has the power to launch trends and kickstart careers. To find out how you can use Instagram to not just launch your personal brand but ignite it, we turned to influential Instagram stars Armin Misaghi and Somayeh Noor.
Armin Misaghi has gathered a large following on Instagram for his branding advice and his expertise in the art of attaining both professional success and personal happiness. Equally influential on the platform is Instagram personality and published author Somayeh Noor, who uses her influence on the site to promote gender equality and offer empowerment to her followers. Somayeh’s book ‘Success Vitamins’ is the essential guide to personal growth and the skills needed to attain your goals.
Armin Misaghi and Somayeh Noor both agree that with an engaging and regularly updated page, you can cultivate a personal brand that allows you to build a loyal brand following and create connections with industry professionals around the globe. “Your personal brand should give a concise and genuine snapshot of your ethos and strengths, Instagram is the perfect platform to do this as it allows you to curate content that truly represents your brand,” says Armin Misaghi. “Absolutely!” Somayeh Noor agrees, adding, “ Your content is key on your social media pages, well-chosen content will strengthen the message of your brand and help you attract people who are interested in exactly what you have to offer.” Speaking of the power of your online image Armin Misaghi shares, “Portraying an image that is consistent and relevant to your brand can help to elevate you above your competition..”
“Yes, consistency is really important for building a genuine and loyal following.” Somayeh Noor adds.
Both Armin Misaghi and Somayeh Noor agree that if you want to truly ignite your personal brand and elevate your online image then you need to harness the power that Instagram offers.
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