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Ian Northmark on leveraging your fears to overcome challenges

As a U.S. Air Force Veteran who fought in Iraq, Ian Northmark is well versed in all aspects of fear.

Ian Northmark
Ian Northmark

Being susceptible to fear is part and parcel of the human condition. Fear can strike when we least expect it and profoundly affect our every thought and action. An individual riddled with fear will never fulfill their peak potential or realize their true destiny. Yet, financial advisor and entrepreneur Ian Northmark believes that fear is something we should embrace and not shun if we hope to overcome the many challenges life throws our way.

“Fear can be paralyzing, but it can also be hugely motivating,” explained Ian Northmark. “When you’re riddled with doubt and uncertainty, it’s easy to let fear in through the backdoor and halt every action and decision you’ll ever make. Fear can rip the wings off your dreams and take the momentum out of your ambitions in the blink of an eye. The trick is to make your fear your servant as opposed to your master.”

Having been in the professional world for several years, Ian Northmark knows all about fear. After nearly a decade in the corporate setting, he decided to set up his own business. He admitted, “When you start any business, you’re going out on a limb because you never know what’s around the corner. Of course, there’s an element of fear. You’re afraid of failure, afraid of having made the wrong decision, afraid of letting people down, and afraid of ridicule. But you know what? Fear is there for a reason. It heightens our sense of perception and encourages us to study all the angles in any situation. Caution is a good thing; cowardice is not. You can take that fear and use it to your advantage. Look that fear square in the eye and stare it down, and you’ll soon find yourself leveraging it to overcome your challenges.”

As a U.S. Air Force Veteran who fought in Iraq, Ian Northmark is well versed in all aspects of fear. However, he believes the fear of failure and the fear of death are two different branches on the same tree, and stresses that fear is a good thing because it keeps us alive and helps us survive.

Ian Northmark added, “Fear is not a weakness. Giving in to your fear and letting it govern your every thought and action is weak, but the experience of fear is an essential human trait. Without fear, there is no growth and no change. Fear helps us adapt, evolve, be bold and decisive, and helps us become better versions of ourselves.”

This article is sponsored content. No endorsement by The Times of Israel of advertiser products or services, real or implied, is intended.

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