When it comes to conducting a business, networking is critical. This is especially applicable to the areas of sales, marketing, and business development. The larger your circle, the more the opportunities you will find. Jesse McInnes knows this firsthand, but he also emphasizes the importance of choosing your circle wisely.
McInnes is 22 years old and the founder of IG Flourish, a 7-figure digital marketing agency. He is also a cryptocurrency investor with a mentorship program. Jesse McInnes built IG Flourish from the ground up with his business partner and hit the $1 million mark when he was 21.
The company’s success was driven by a strong focus on partnerships in addition to being adaptive and innovative. Through these partnerships, IG Flourish has teamed up with major names and created powerhouse connections. McInnes also credits his business partner Walter Zanetti for the company’s success, calling him “the single greatest asset to our business”.
Going a step further, McInnes acknowledges his good fortune of having an outstanding business partner. An excellent piece of advice this young entrepreneur has is to choose your partners and network carefully as these are the people who can make or break a business. Even when collaborating with other entities, it is important to know who you are working with.
McInnes is cordial yet cautious when it comes to new connections. While he certainly welcomes opportunities, he finds out some basics on a person before taking the next steps. By relying on others in your circle and a quick web search, this task can be accomplished easily. IG Flourish is a reputable company, and McInnes has every intention of keeping it that way.
Your circle is essentially your business lifeline. The right people will help you thrive while others could cripple you and your business. Jesse McInnes knows how crucial it is to choose your circle wisely and he advises others to apply this tactic to protect their brands.
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