While most businesses and brands have turned to digital marketing to grow their businesses, most are still stuck, the reason being the lack of an effective digital marketing strategy. But what really is considered to be an effective marketing strategy? Nafez Husseini, a digital marketing expert, shares tips for creating an effective marketing strategy.
Known for his effective marketing strategies with guaranteed results, Nafez Husseini is a digital marketer and consultant. In addition, he is the CEO and Founder of Authority Media Group, a top social media company. The company provides its clients with services, such as marketing, consulting, and advertising. With over 25 million followers across different social media platforms, they manage several partnerships with some of the most prominent players in the game, and handle media buying for over 200 million followers. Authority Media Group is without a doubt the go-to social media company.
Having made his way into the industry at the age of13, Nafez knows all the ins and outs of the industry. Here are Nafez Husseini’s five pro-tips to creating an effective digital marketing strategy:
● Identify the purpose of the digital marketing strategy
Depending on what you want to achieve, the marketing strategies will vary. Whether you want to build your brand, generate leads and conversions, or get brand recognition, Nafez notes that identifying what you want to achieve is essential. In his words, this will help you come up with a strategy that fully caters to your intended purpose.
● Define your audience
This will also help you in determining the kind of platform to use for your marketing. According to Nafez, one common mistake most people make is using the same type of content for all your platforms. Different people have their most preferred platforms; the kind of content consumed in the various platforms is not similar. Once you define your audience, optimizing your content becomes easier.
● Understand the needs of your users
After defining and identifying your audiences, focus on understanding the needs of your users and how they express them. This can either be done through a digital sales funnel or by creating a separate sales funnel using customer profiles.
By understanding your audience, you will be able to know their intent; therefore, when creating content, you have an idea of which choice of words to use and which will help generate traffic and drive revenue to your brand.
● Create engaging content
Your content determines whether that prospect client will either walk away or choose to buy your product. With digital marketing, creating content that is engaging is essential for creating interaction and driving traffic. Nafez stresses the importance of investing in creating engaging content.
● Optimize your Website
This is something most websites overlook. For some websites, unless you’re using a desktop, accessing the website is almost impossible. With so many people having access to smartphones, it is important to optimize your website to be accessible from all devices.
A well-planned digital marketing strategy will not only enhance your brand awareness but will equally boost sales. One can never go wrong by investing in an effective marketing strategy.
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