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RawGear to venture into lifestyle streetwear clothing to target the non-fitness consumer

Courtesy of RawGear
Courtesy of RawGear

Fitness clothing such as leggings, joggers, and sports bras used to be worn only in the gym. However, in the last decade or so, athleisure became acceptable both for exercising and for general use.

Athleisure is a hybrid of workout clothes and loungewear, which makes for super versatile pieces that can go from the gym to the couch and even to the office. The true beauty of athleisure is that it is very practical and comfortable yet completely fashionable. There is one brand that stands apart from the others that’s been designing buttery soft pieces that can be mixed and matched for endless fashionable looks, whether heading out, exercising, or just doing errands.
Founded by Bradley Martyn, RawGear is more than just a fitness brand. RawGear defines itself as “the people’s brand,” and it strives to make clothing that will allow their customers to tackle their endeavors head-on with a #Letsgetbettertogether approach.

“We are a company that wants you as individuals to be and feel “fit” in every aspect of life, whether that be in the gym, daily life with friends, or a night out on the town. Having RawGear allows anyone to identify and become a part of the #Letsgetbettertogether movement by sporting our gear,” Martyn says.

RawGear offers a variety of clothing options for both men and women, including hoodies, shirts, joggers, hats, shorts, and even specialized fitness accessories. No matter the weather or occasion, the RawGear collection makes sure their customers are covered from head to toe. Recently, the brand launched the women’s exclusive clothing line and intends to offer new merchandise especially tailored for women in the future. In addition to that, RawGear also aims to attract a new type of customer: the non-fitness consumer.

“We are actively exploring new options for lifestyle streetwear clothing to bring in the non-fitness consumer. This will allow us to offer our existing members more options while helping more people look and feel good,” Martyn says.
With their stylish pieces, RawGear aims to prove that athleisure is more than just a trend. Martyn believes that athleisure reflects a change in lifestyle and goes hand-in-hand with an increased health consciousness, busy schedules, and relaxed standards of dress. As such, this effortlessly stylish apparel movement is here to stay.

“By blending fashion pieces such as a leather jacket or heels with activewear pieces such as sneakers, sweat pants, or a sports bra, our customers are able to create a well-balanced look. RawGear allows them to shop for athleisure pieces that are comfortable and sports-inspired yet stylish and chic,” Martyn says. After all, everyone deserves to treat themselves with fashionable and comfortable clothing that can be worn for any occasion.

This article is sponsored content. No endorsement by The Times of Israel of advertiser products or services, real or implied, is intended.

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