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Videos of Lorenzo Ruzza destroying fake luxury watches goes viral on social media

Courtesy of Lorenzo Ruzza
Courtesy of Lorenzo Ruzza

He has gone a step ahead for his love for real and authentic luxury watches in the market.

Lorenzo wants to create awareness amongst people about the fake luxury watches circulating in the market. He strongly believes that a luxury timepiece is a reward that one achieves in a lifetime, and the investment should not be fake. This is one reason he came out with videos on Instagram destroying these fake pieces of Rolex, Audemars, Piguet, Omega and Patek Philippe with a hammer that was much appreciated by the netizens making it viral.

Lorenzo today has become a famous online personality and a successful entrepreneur who has reached great heights by making his brand a known name in Italy.

His love for luxury watches dates back to when all he did was a dream about wearing those globally recognized brands on his wrist. Growing up, he started his career as a webmaster, designing websites and online shops for his customers.

He went on great miles in this career of his but somehow realized that luxury watches were his true calling and started devoting his time towards his passion and finally took the call of quitting his web career to take a plunge into the luxury watches arena full time.

His initial start was quite impressive, and he sold twenty watches within a short period. This further boosted his confidence. He achieved further milestones in his career by establishing his own store in downtown Milan by the name ‘Ruzza Orologi – La Bottega del Tempo’. He exhibited and sold his best collection, all certified and genuine watches.

Presently, Lorenzo sells his watches through his physical store and online medium, which have zoomed up to his sales to an impressive figure of €100000 per day. Many popular personalities trust Lorenzo’s brand and have been spotted visiting his store to grab their favorite piece of a luxury watch. His client list is growing leaps and bounds for the sole reason that they trust him to invest their money in luxury timepieces whose value is timeless.

Have a look at Lorenzo’s exquisite luxury watch collection on


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