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Philippe Telio
Start-ups give their in-elevator elevator pitches at the CN Tower in Toronto at last year's Elevator World Tour event. (photo credit: Courtesy)
November 29, 2013, 4:07 am
Start-up success recipe: Elevator pitches and the grandmother test
An innovative contest for entrepreneurs is coming to Tel Aviv, with 100 Israeli companies competing for a chance to win $100,000
By David Shamah
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