Who, us sexist? Who, us sexist?

Trinny & Susannah do Isracard

The London ladies remind us to go shopping

By Jessica Steinberg
  • Jessica Steinberg, The Times of Israel's culture and lifestyles editor, covers the Sabra scene from south to north and back to the center
 1 March 2012, 3:22 pm

London makeover ladies Trinny and Susannah were here last year, telling Israelis what not to wear in their ever-so-subtle manner — not — which is why Israelis probably liked them.

Now they’re featured in an Isracard commercial by ad agency Bauman Bar Reuveni showing off their Hebrew — “Tagidi lo!” (Tell him!) and offering puns on kenyon (which can mean a canyon as well as a mall):

Boyfriend: “Just three hours and we’ve crossed the canyon.”

Girlfriend: “It will take us no more than three hours to cross the canyon” — said with a smirk.

Laugh if you will, but the ad is one of ten competing for the dubious honor of being named the most sexist advertisement by WIZO, the Women’s International Zionist Organization.

Are Trinny and Susannah worried? Probably not.

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