Vlogger Nas Daily returns home, and everyone wants a piece of him
Galilee-raised entrepreneur has spent nearly three years traveling abroad, seeking out what motivates people and brings them together
Video blogger Nas Daily, also known as Nuseir Yassin, who has 10.1 million Facebook followers and a reputation for seeking out truth and displaying slices of life worldwide, is back in Israel.
“I’m back home in Israel,” said Yassin, sitting on the train from the airport, in his first video posted from Israel.
It’s not his first time. The Harvard graduate was last here in March 2017, about midway through his world travels. Now he’s on day 938, and says he’s close to the end of his global journey.
For now, though, hundreds of people showed up at his November 1 meetup at the Abraham Hostel in Tel Aviv, hoping to pitch him video ideas, meet him and talk to this 26-year-old who’s made a business out of his one-minute daily videos.
He’s continued making those vlogs, which earn him a substantial amount of comment, reaction and adulation, now wearing a T-shirt that says “35%,” for the amount of his life already spent.
Yassin, who was brought up in Arraba in the Lower Galilee, is also letting people stay for free in his two apartments, in the Palestinian city of Rawabi and Tel Aviv, hoping his “Airbfree” concept will bring people together and encourage them to do the same with their own homes.
One of the most recent videos, about Israeli ambulance service United Hatzalah, garnered more than 7.1 million views since it was posted.
Yassin focused on the creation of Eli Beer, an American Israeli who came up with the concept of using motor scooters called ambucycles to access emergency situations more quickly, and creating a technology that locates volunteers situated most closely to the person in distress.
Another of Nas’s more popular Israel videos focused on Tel Aviv, Israel’s “World’s Vegan City,” with hundreds of vegan restaurants and vegan-only residents.
From there, he took a look at a Tel Aviv University professor who fixed bad breath, examined Jerusalem syndrome, a mental condition that can afflict visitors to the holy city, and reflected on his offer of free residence in his Rawabi apartment.
The first video on this visit home took a look at an ad campaign featuring Israeli model Bar Refaeli, who is featured in a massive advertisement on the side of a Tel Aviv building dressed in a hijab, with the words, “Is Iran Here?”
Without mentioning the name of Hoodies, the clothing company that created the questionable campaign, Nas skewered the concept of using traditional religious clothing, an entire country, and women for selling a concept.
Since he posted his video, Refaeli removed the ad from her own Instagram page.