Wix will air first-ever Superbowl ad
Tel Aviv-based web design startup will feature 5 NFL celebrities promoting #ItsThatEasy campaign
Debra writes for the JTA, and is a former features writer for The Times of Israel.
Wix.com, the Tel Aviv-based do-it-yourself website development company, will air its first-ever Super Bowl ad, stacked with NFL celebrities, during the big game’s broadcast on Feb. 1.
The Israeli startup will be competing for air time with such big-name brands as Microsoft, Nike, Budweiser, Verizon and Visa in the celebrity-loaded NBC broadcast, where a single minute of airtime can cost millions of dollars.
The ad will promote the company’s #ItsThatEasy campaign, which trumpets Wix’s streamlined, simple-to-use software for creating a personal or business website. In the short clip, five NFL legends – Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris – will all be shown trying out new ventures outside of football, and finding some help in their new careers by creating a Wix personal website.
As part of a more cross-platform marketing campaign, Wix also plans to release all five websites created for the five stars’ business ventures in the days leading up to the Super Bowl. Products, interactive events with the players and design secrets will all be accessable at one central website, where fans will be able to purchase souvenirs and learn more about the company’s website design options.
Wix has also released a short clip showing Terrell Owens trying to make it as a television chef.
The company has some 58 million users and additional offices in San Francisco, New York, Vilnius and Dnepropterovsk. Its headquarters are located at the Tel Aviv Port.
