The Times of Israel https://www.timesofisrael.com/topic/super-bowl-ads/ News from Israel, the Middle East and the Jewish World Thu, 11 Jun 2026 01:16:14 +0000 en-US hourly 1 https://static-cdn.toi-media.com/www/uploads/2018/11/toi_icon_512-200x200.png Super Bowl ads | The Times of Israel https://www.timesofisrael.com/topic/super-bowl-ads/ 32 32 Super Bowl ad against antisemitism slammed as ‘disconnected’ from Jewish teens’ reality https://www.timesofisrael.com/super-bowl-ad-against-antisemitism-slammed-as-disconnected-from-jewish-teens-reality/ Fri, 06 Feb 2026 21:14:04 +0000 https://www.timesofisrael.com/?p=3749685 Commentators say $15 million clip funded by Robert Kraft is cliched portrayal of Jewish weakness, with teenagers more frequently encountering hatred online and in context of anti-Israel activism

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]]> In act of defiance, Jews produce T-shirts responding to Kanye’s antisemitic merch https://www.timesofisrael.com/in-act-of-defiance-jews-produce-t-shirts-responding-to-kanyes-antisemitic-merch/ Fri, 14 Feb 2025 05:45:07 +0000 https://www.timesofisrael.com/?p=3482307 Rapper's swastika shirt is no longer for sale online, but spin-offs from Jewish groups push back on hate with messages of 'pride, philosemitism, and American values'

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]]> Amid antisemitic rants, Kanye West Super Bowl ad plugs site selling only swastika hoodie https://www.timesofisrael.com/amid-antisemitic-rants-kanye-west-super-bowl-ad-plugs-site-selling-only-swastika-hoodie/ Tue, 11 Feb 2025 05:55:06 +0000 https://www.timesofisrael.com/?p=3479944 X account of musician now known as 'Ye' goes offline after days-long posting streak that included designer, self-identified as a 'Nazi,' making multiple antisemitic statements

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]]> Robert Kraft’s Super Bowl ad enlists Tom Brady, Snoop Dogg to combat ‘all hate’ https://www.timesofisrael.com/robert-krafts-super-bowl-ad-enlists-tom-brady-snoop-dogg-to-combat-all-hate/ Fri, 07 Feb 2025 04:47:43 +0000 https://www.timesofisrael.com/?p=3477155 Commercial by New England Patriots owner's Foundation to Combat Antisemitism makes no mention of Jews, after last year's ad prominently called to 'stand up to Jewish Hate'

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]]> How the internet reacted to the first-ever Super Bowl ad about antisemitism https://www.timesofisrael.com/how-the-internet-reacted-to-the-first-ever-super-bowl-ad-about-antisemitism/ Tue, 13 Feb 2024 18:31:00 +0000 https://www.timesofisrael.com/?p=3223371 Some chalk the commercial up as a win, critics say it glosses over Jew hatred in an attempt to be universal, and yet others seize it as a chance to criticize Israel

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]]> Fiverr to tout wares in US Super Bowl ad spot next month https://www.timesofisrael.com/fiverr-to-tout-wares-in-us-super-bowl-ad-spot-next-month/ Wed, 13 Jan 2021 13:49:26 +0000 https://www.timesofisrael.com/?p=2468000 Shares of the Tel Aviv-based firm surge as businesses turn to its online marketplace of freelancers to adapt to digital world

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]]> Fizzy water maker SodaStream returns to Super Bowl with ‘water on Mars’ ad https://www.timesofisrael.com/fizzy-water-maker-sodastream-returns-to-super-bowl-with-water-on-mars-ad/ Sun, 02 Feb 2020 10:53:58 +0000 https://www.timesofisrael.com/?p=2232890 Spot to air during Sunday game, featuring US scientist Bill Nye and 18-year-old US astronaut-in-training Alyssa Carson

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]]> Bloomberg unveils Super Bowl ad focused on gun violence https://www.timesofisrael.com/bloomberg-unveils-super-bowl-ad-focused-on-gun-violence/ Thu, 30 Jan 2020 13:43:05 +0000 https://www.timesofisrael.com/?p=2231509 US presidential hopeful's campaign spot will feature bereaved mother calling the situation a 'national crisis'; Trump intends to reveal his own ad later this week

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]]> Trump, Bloomberg spend $10 million each on dueling Super Bowl ads https://www.timesofisrael.com/trump-bloomberg-spend-10-million-each-on-dueling-super-bowl-ads/ Wed, 08 Jan 2020 21:03:28 +0000 https://www.timesofisrael.com/?p=2217045 US president and Jewish billionaire Democrat have both broken records for campaign spending, will air 60-second 2020 election spots during NFL championship game

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]]> All the Jewish moments and ads from Super Bowl 53 https://www.timesofisrael.com/all-the-jewish-moments-and-ads-from-super-bowl-53/ Mon, 04 Feb 2019 20:05:19 +0000 https://www.timesofisrael.com/?p=2012225 Julian Edelman starred, Adam Levine’s half-naked performance drew some backlash, and Sarah Jessica Parker brought back an iconic character

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]]> Israeli web company Wix.com betting big with Super Bowl spot https://www.timesofisrael.com/israeli-web-company-wix-com-betting-big-with-super-bowl-ad/ Sun, 03 Feb 2019 20:04:29 +0000 https://www.timesofisrael.com/?p=2011426 Website platform firm pays millions for 30-second ad that will be seen by over 100 million Sunday night

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]]> Wix.com returns to Super Bowl with ad featuring US comedian duo https://www.timesofisrael.com/wix-com-returns-to-super-bowl-with-ad-featuring-us-comedian-duo/ Sun, 04 Feb 2018 10:17:58 +0000 https://www.timesofisrael.com/?p=1784516 Israeli do-it-yourself website firm recruits popular show hosts Rhett and Link for ad to be aired in third quarter of Sunday's game

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]]> Mezuzah features in Google Super Bowl ad https://www.timesofisrael.com/mezuzah-featured-in-google-super-bowl-ad/ Mon, 06 Feb 2017 10:12:20 +0000 http://www.timesofisrael.com/?p=1555864 Commercial touts diversity of Google Home users, also features a house with an LGBT pride flag

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]]> Lady Gaga lights up Super Bowl, sends subtle political message https://www.timesofisrael.com/lady-gaga-lights-up-super-bowl-sends-subtle-political-message/ Mon, 06 Feb 2017 02:43:21 +0000 http://www.timesofisrael.com/?p=1555831 Steering clear of direct dig at Trump, pop star opens with 'This land is your land,' offering inclusive theme; ads also highlight inclusion, multiculturalism

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]]> Gal Gadot, Jason Statham launch Wix’s Super Bowl ad https://www.timesofisrael.com/wonder-woman-jason-statham-launch-wixs-super-bowl-ad/ Wed, 18 Jan 2017 12:26:29 +0000 http://www.timesofisrael.com/?p=1542574 Video campaign recruits 'The Fast and the Furious' star and his colleague, Gal Gadot, for shorts using Facebook Live, YouTube Live

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