Back in the day when I lived on a kibbutz near Rehovot, one of my favorite nightlife spots was La Morse. And it still is one of my go-to places. It isn’t just a place for beer enthusiasts — it’s a welcoming spot that attracts a wide array of people looking to relax with a frosty cold one.
The patrons at La Morse are a scene unto themselves. From Pinchas the taxi driver who just got off shift and will tell you all about his misspent youth back in the 1970s trawling the beaches of Tel Aviv for seashells and a Swedish wife (he boasts an impressive collection of seashells, and he’s been happily married to Inga since 1976) to Ashok from India who is studying physics at the Weizmann Institute to Bar who has more tattoos than visible skin and a smile that’ll knock your socks off. You’ll find beer connoisseurs eager to delve into the nuanced flavors of craft brews, curious newcomers excited to embark on a beer-tasting journey, and friends simply looking to spend quality time together in a chill environment. It’s this eclectic mix of individuals that creates a warm and happy atmosphere where conversations flow and connections are made effortlessly.
This is very much an unpretentious local spot — like the coffeehouse in “Friends” or the bar in “How I Met Your Mother.” In other words, you won’t have to fight your way through a throng of tourists just to get a drink, nor do you have to dress up (unless you want to) to get a table.
When it comes to the selection of beers on tap, La Morse truly shines — and it’s why it’s so popular in an area where there are usually just two choices: Goldstar and Carlsberg. The bar boasts a rotating selection of craft beers that cater to different preferences. From hoppy IPAs to rich stouts and crisp lagers, the taps offer a diverse array of flavors to satisfy a wide spectrum of tastes. Whether you’re a fan of local Israeli craft beers or have an inclination toward international favorites, La Morse is bound to have something you’ll love.
BONUS: The music is unpretentious and fun — lots of fan favorites from The Doors to Led Zeppelin to Green Day to Alanis Morisette, plus an eclectic mix of old Israeli standbys from Eifo HaYeled to Shalom Hanoch to Iggy Waxman.