Binyan Ha’Ir has announced the launch of a new boutique residential project at 32 Geula Street, just 300 meters from the Mediterranean shoreline and 250 meters from the planned metro station. Located in the sought-after Kerem HaTeimanim neighborhood, the development will feature 14 luxury apartments ranging from 45 to 145 square meters, with only two to three residences per floor to ensure an intimate living experience.
The building, a new demolition-and-construction project, is designed in Tel Aviv’s classic eclectic style, blending rounded corners and a warm color palette with modern comforts. Select units will enjoy sea views, and all apartments come with high-end finishes. Buyers will have the option to fully customize their homes, including unit combinations, internal layouts, and finishing materials.
One of the project’s rare advantages is its inclusion of private, non-robotic parking — an uncommon feature in city-center developments. According to the company, this approach ensures greater reliability and convenience for residents compared to mechanical parking systems.
Construction is scheduled to begin in January 2026. The project is currently in its pre-sale stage, giving buyers access to attractive pricing as well as maximum flexibility in tailoring their apartments.
The project is financially backed by Bank Hapoalim through a secured escrow account, ensuring that all payments are made under bank supervision and providing full protection for buyers. To further simplify the process, Binyan Ha’Ir offers complementary services, including legal assistance, financing support, and interior design guidance.
Founded in 2014 by structural engineer Noam Richter and partner David Mckays, Binyan Ha’Ir specializes in high-quality, sea-adjacent residential projects. “We believe buying a home isn’t buying a product off the shelf – it’s creating a home that is personally unique to you,” said Yuval Bergman, the project’s marketing manager.
“Every customer receives personal guidance from the first conversation until the key is handed over”.
32 Geula represents the company’s vision of combining Tel Aviv’s vibrant energy with the tranquility of the sea — a one-of-a-kind residential opportunity in the heart of the city.
To Learn More Contact:
Yuval Bergman
Marketing Manager, Binyan Ha’Ir
Yuval@bhtlv.co.il | +972-52-883-0055