In a city where real estate is both a passion and a dream, two new projects are rising offering something rare – a custom-designed, personally tailored home, with a breathtaking view of the Mediterranean Sea, right in the heart of one of Tel-Aviv’s most authentic, colorful and desirable neighborhoods – Kerem HaTeimanim.
Kerem HaTeimanim has become one of the most desired neighborhoods in the city over the past decade – and for good reason. It offers a rare blend of a warm community atmosphere, narrow quiet streets, authentic street food, closeness to the city center, and just minutes from the sea. The neighborhood maintains its intimate, local charm that sets it apart from its surroundings.
The Binyan Ha’Ir Company, a boutique company specializing in high-quality, sea-adjacent projects, offers a working model where the client is a full partner of the process. “We believe buying a home isn’t buying a product off the shelf – it’s building a home that is personally unique to you” says Yuval Bergman, the project’s marketing manager.
“Every customer receives personal guidance from the very first conversation until handing over the key. We listen, adapt, support – and we’re there every step of the way.”
14 HaRav Kook Street
The first project is located just 140 meters from the shoreline at 14 HaRav Kook Street, in the vibrant Kerem HaTeimanim neighborhood. This boutique project features only two apartments per floor across seven floors. Its prime location places residents within easy walking distance of the Mediterranean Sea, Carmel Market, Nachalat Binyamin, and Neve Tzedek—blending urban convenience with coastal calm.
Each apartment, ranging from 96 to 132 square meters, boasts open sea views and abundant natural light. Prices start at 9.5 million NIS, offering spacious and sophisticated living in the heart of Tel Aviv.
32 Geula Street
The second project, located at 32 Geula Street, just 300 meters from the sea and near the future metro station, is a boutique residential project offering a rare blend of Tel Aviv’s vibrant urban energy and the tranquility of the Mediterranean. The building’s design embraces Tel Aviv’s eclectic architectural heritage with rounded corners and a warm, elegant color palette, offering a blend of classic charm and modern comfort.
The development includes 14 luxury apartments ranging from 45 to 145 square meters, with only 2–3 units per floor to ensure private living experience. Select apartments enjoy open sea views, and all units are delivered with high-end finishes and premium specifications. The starting price for the project is 4.45 million NIS.
Both projects include private (non-robotic) parking spaces—a valuable and rare feature in boutique city-center buildings.
The projects are currently in their pre-sale stage – this is pertinent as it allows buyers to enjoy an attractive price before an expected price jump as building progresses. Furthermore, at this pre-sale stage, buyers will benefit from a significant advantage – complete flexibility in the design and customization of their apartment, including internal layout changes, unit combinations, kitchen planning, finishing materials, electrical systems, and more.
The project is financially backed by Bank Hapoalim through a secured escrow account – a mechanism that ensures full protection for buyers. All payments are made through the bank and under its supervision, giving clients all the necessary safeguards.
To simplify the purchase process, the company also offers complementary buyer services as needed: assistance with financing and legal counsel, interior design, planning support, and more. These services are provided with a single goal – to make the home-buying process a safe, pleasant, and personal experience. This is crucial for anyone making Aliyah, investors or couples fulfilling a dream to live in Tel Aviv.
Binyan Ha’Ir was founded by Noam Richter and David Mckays in 2014. Noam, a structural engineer and co-owner of the company, leads the construction process from planning to occupancy. This hands-on guidance, by an experienced engineer who knows the site and the clients, ensures tight professional supervision, safety, high design quality and full transparency.
For more information, or if you’re planning a visit to Israel soon, we’d be happy to connect. Please reach out to us at Yuval@bhtlv.co.il or +972-52-883-0055