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Adidas

Screen capture from video of amputee Israeli athlete Shalev Biton from a video promoting a single-shoe order service from Adidas, August 2026. (Shalev Biton)
Adidas apologizes for ‘offense’ over promotion featuring ex-IDF soldier who lost leg in 2021
By ToI Staff
Sports giant says it's 'taking feedback seriously' after boycott calls followed inclusion of Shalev Biton in local Israeli campaign advertising Single Shoe service for amputees
Screen capture from video of amputee Israeli athlete Shalev Biton from a video promoting a single-shoe order service from Adidas, August 2026. (Shalev Biton)
September 6, 2026, 11:42 am
Adidas faces boycott calls over promotion featuring ex-IDF soldier who lost leg in 2021
Pro-Palestinian activists rage at sportswear company amid false claims that amputee Shalev Biton participated in ‘genocide’ in Gaza after he posts video lauding single-shoe service
By Stuart Winer
FILE - Kanye West, known as Ye, watches the first half of an NBA basketball game between the Washington Wizards and the Los Angeles Lakers in Los Angeles, on March 11, 2022(AP Photo/Ashley Landis, File)
March 8, 2025, 7:49 am
Adidas sells last Kanye West shoes, donates some proceeds to charity
Beneficiaries includes causes fighting discrimination, antisemitism; German sports apparel company cut ties with rapper, now known as Ye, after his antisemitic online rant in 2022
By Asaf Elia-Shalev
Bella Hadid poses for photographers upon arrival at the premiere of the film 'The Apprentice' at the 77th international film festival, Cannes, southern France, Monday, May 20, 2024. (Photo by Daniel Cole/Invision/AP)
July 22, 2024, 9:14 am
Bella Hadid said mulling legal action after Adidas dropped her from 1972 Olympic shoe ad
Sportswear giant removed Palestinian-American supermodel, a harsh critic of Israel, from ad campaign for retro sneakers from Munich Games, where terrorists killed 11 Israeli athletes
By ToI Staff
Model Bella Hadid arrives for the screening of the film 'L'Amour Ouf' (Beating Hearts) at the 77th edition of the Cannes Film Festival in Cannes, southern France, on May 23, 2024. (Loic Venance/AFP)
July 20, 2024, 8:43 am
Adidas drops Bella Hadid from campaign for 1972 Munich Olympics retro sneaker
Move follows outcry over having Palestinian activist as face of shoe first unveiled at games that were overshadowed by massacre of 11 Israeli athletes by Palestinian terror group
By Agencies
A new campaign for Adidas features supermodel Bella Hadid wearing a reissue of sneakers from the 1972 Munich Olympics. (Photos courtesy of Adidas. Design by Jackie Hajdenberg via JTA)
July 19, 2024, 7:38 am
Adidas ‘revising’ campaign for 1972 Munich Olympics shoe that features Bella Hadid
Protests after firm picks model with ‘history of spreading antisemitism, calling for violence’ to promote shoe design from games where 11 Israelis died in Palestinian terror massacre
By Jackie Hajdenberg
Then-Puma CEO Bjorn Gulden attends the 2019 Footwear News Achievement Awards at the IAC Building on December 3, 2019, in New York. (Photo by Evan Agostini/Invision/AP, File)
September 22, 2023, 6:18 am
Adidas CEO said to apologize for defending Kanye West’s antisemitic outbursts
Anti-Defamation League head says Bjorn Gulden has sent him an email, expressing regret for claiming rapper didn’t mean what he said and isn’t a ‘bad person’
By Anne D'Innocenzio
File: Kanye West watches an NBA basketball game in Los Angeles, January 13, 2020. (AP Photo/Mark J. Terrill)
September 21, 2023, 2:49 am
Adidas CEO says Kanye West didn’t mean his antisemitic comments
Bjørn Gulden laments lost business after sportswear giant dropped hip hop star for anti-Jewish rhetoric, says West is not a ‘bad person’
By Andrew Lapin
File: A sign advertises Yeezy shoes made by Adidas at Kickclusive, a sneaker resale store, in Paramus, New Jersey, October 25, 2022. (AP Photo/Seth Wenig)
August 3, 2023, 7:34 pm
Yeezys earn $437m in first post-Kanye sale, with some earmarked for anti-hate groups
Adidas has contributed 10 million euros to groups fighting antisemitism and racism, with additional 100 million euros expected, after ripping up contract with rapper
By David McHugh
A sign advertises Yeezy shoes made by Adidas at Kickclusive, a sneaker resale store, in Paramus, New Jersey, October 25, 2022. (AP Photo/Seth Wenig, File)
August 3, 2023, 9:22 am
US Jews commend Adidas for donating surplus Yeezy sales to anti-hate groups
While not saying they’ll buy the shoes, community leaders say decision makes best of bad situation as firm tries to avoid massive losses following Kanye West antisemitism scandal
By TIFFANY STANLEY, LUIS ANDRES HENAO and MARIAM FAM
Yeezy shoes made by Adidas are displayed at Laced Up, a sneaker resale store, in Paramus, New Jersey, October 25, 2022. (Seth Wenig/AP)
May 31, 2023, 11:52 pm
Yeezy shoes go back on sale — months after Adidas cut ties with Kanye West
Proceeds from some sales will go to social justice organizations, including ADL, as sportswear firm looks to move on from collaboration with rap star due to his antisemitic remarks
By WYATTE GRANTHAM-PHILIPS
A sign advertises Yeezy shoes made by Adidas at Kickclusive, a sneaker resale store, in Paramus, NJ, Tuesday, October 25, 2022. (AP Photo/Seth Wenig, File)
May 12, 2023, 3:25 pm
Adidas to sell Yeezy shoes, donate proceeds after Kanye antisemitism row
$1.3 billion worth of unsold products gathering dust since firm cut ties with rapper in October; money to go to organizations harmed by Ye’s remarks, CEO says
By WYATTE GRANTHAM-PHILIPS
A sign advertises Yeezy shoes made by Adidas at Kickclusive, a sneaker resale store, in Paramus, NJ, Tuesday, October 25, 2022. (AP Photo/Seth Wenig, File)
May 6, 2023, 1:58 am
Unsold Yeezy shoes piling up in warehouses after Adidas split with Kanye West
Fate of $1.3 billion in stock weighing on German sportswear company trying to engineer turnaround from loss of lucrative sneaker line, fallout of its ties with troubled rapper
By David McHugh
This combination of photos shows Kanye West attending the 2020 Vanity Fair Oscar Party in Beverly Hills on February 10, 2020 (L) and the logo of German sports equipment maker Adidas on a shop in Munich, southern Germany on March 10, 2021. (Jean-Baptiste Lacroix and Christof Stache/AFP)
May 2, 2023, 10:01 pm
Adidas sued in US over Kanye deal that was axed after antisemitic outbursts
Investors say German sportswear maker should have been aware the rapper ‘began to accrue controversy’ long before partnership began
By AFP
This combination of photos shows Kanye West attending the 2020 Vanity Fair Oscar Party in Beverly Hills on February 10, 2020 (L) and the logo of German sports equipment maker Adidas on a shop in Munich, southern Germany on March 10, 2021. (Jean-Baptiste Lacroix and Christof Stache/AFP)
November 24, 2022, 9:54 pm
Adidas says it’s probing allegations it ignored Kanye West’s inappropriate behavior
Former staff say rapper, who recently made several antisemitic outbursts, would show pornography to employees during meetings, intimidate women
By AFP and ToI Staff
President of Adidas North America Rupert Campbell speaks at an Anti-Defamation League summit in New York City, November 10, 2022. (Courtesy, ADL/Jen Liseo)
November 10, 2022, 11:30 pm
Adidas says will work with ADL against antisemitism after Kanye West uproar
Athletics company pledges at least $1 million to partnership weeks after harsh criticism from Anti-Defamation League, which also announces acquisition of investor network JLens
By Luke Tress
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