Join our Community
Support ToI and remove all ads
Learn more
×

digital advertising

US Attorney General Merrick Garland is joined by Principal Deputy Assistant Attorney General Doha Mekki of the Antitrust Division (left), US Associate Attorney General Vanita Gupta (second from left) and Assistant Attorney General Jonathan Kanter of the Antitrust Division (right), as he speaks during a news conference at the Justice Department to announce a new antitrust lawsuit against Google on January 24, 2023 in Washington, DC. (Anna Moneymaker / Getty Images via AFP)
January 25, 2023, 4:57 am
US Justice Department sues Google over digital advertising dominance
Amid push to rein in big tech firms, government alleges tech giant looking to ‘neutralize or eliminate’ rivals in online ad marketplace through acquisitions, forced use of products
By Barbara Ortutay, Eric Tucker and Frank Bajak
Illustrative: People protest in front of the Facebook office in Warsaw, Poland, Saturday, Nov. 5, 2016. (AP/Czarek Sokolowski)
December 16, 2020, 8:32 am
As Israeli media look to level field with Facebook, some see hidden pitfalls
A lobbying group of outlets hurt by loss of ad revenue wants tech giants to start paying for their content, but critics fear giving the social media juggernaut an even bigger edge
By Simona Weinglass
Twitter CEO Jack Dorsey testifies before the House Energy and Commerce Committee in Washington, Sept. 5, 2018. (AP Photo/Jose Luis Magana, File)
October 31, 2019, 12:49 am
Twitter bans political ads ahead of US 2020 election
Move sets social media site apart from Facebook, which defends running paid political ads, even false ones, as a free speech priority; Trump campaign manager calls decision ‘dumb’
By Rachel Lerman and Barbara Ortutay
Naama Manova Twito
June 9, 2016, 2:52 pm
Naama Manova Twito
Brand Perception in the age of digital marketing
While the job of maintaining a brand’s perception once resembled the work of Don Draper on Mad Men, shaping a brand’s perception today is a whole different ball game, and marketers are challenged with seeking out millennials across the dozens of digital networks they use
A man explains the application of smart mobile phones during a recent start-up event. (photo credit: Kobi Gideon/Flash90)
March 24, 2016, 1:13 pm
Technology’s ‘silk road’ cuts an East-West path through Tel Aviv
Mobile ad exec says Israeli companies benefit from country’s location at a ‘crossroads’
By David Shamah
Shahaf Bar-Geffen (center) and Web3 team members at a company event (Courtesy)
May 25, 2015, 6:40 pm
Israeli digital ad agency establishes beachhead abroad
In customer service, you get what you pay for, says Web3 CEO Shahaf Bar-Geffen
By David Shamah
Perion's Tel Aviv headquarters (Photo credit: Courtesy)
June 30, 2014, 3:44 pm
Israel’s Perion buys US firm for up to $42 million
US company’s technology is key part of Perion Lightspeed’s new single interface mobile ad management system
By David Shamah
The Qlika team at their Ramat Gan offices. Priceline bought the Israeli firm earlier this year (Photo credit: Courtesy)
March 11, 2014, 4:35 pm
Priceline snaps up Israeli ad tech start-up
The acquisition of Qlika by the online travel giant is the latest win for Israel’s burgeoning advertising technology industry
By David Shamah
Locations of Matomy offices (Photo credit: Courtesy)
From the WebMarch 10, 2014, 12:44 pm
Israel’s digital ad giant Matomy plans $100m London IPO
International Business Times: One of Israel’s largest electronic advertising agencies is seeking to raise money for expansion
Load More
Sign in or Join The Times of Israel Community
Paying ToI Community members are invited to comment on articles
Please use the following structure: example@domain.com
Or Continue with
By joining you agree to the terms and conditions
Register to continue
Or Continue with
Log in to continue
Sign in or Join The Times of Israel Community
Only ToI Community members can comment below articles
Forgot your password? / Send me a login link
Or Continue with
check your email
Check your email
We sent an email to you at .
It has a link that will sign you in.
Join The Times of Israel Community
Commenting is available for paying members of The Times of Israel Community only. Please join our Community to comment and enjoy other Community benefits.
Please use the following structure: example@domain.com
Confirm Mail
Thank you! Now check your email
You are now a member of The Times of Israel Community! We sent you an email with a login link to . Once you're set up, you can start enjoying Community benefits and commenting.
Back to top
Never miss breaking news on Israel
Get notifications to stay updated
You're subscribed
image
Register for free
and continue reading
Registering allows you to manage your newsletters and alerts and helps us improve your experience. It takes just a few seconds.
Already registered? Enter your email to sign in.
Please use the following structure: example@domain.com
Or Continue with
By registering you agree to the terms and conditions. Once registered, you’ll receive our Daily Edition email for free.
Register to continue
Or Continue with
Log in to continue
Sign in or Register
I forgot my password / Send me a sign in link
Or Continue with
check your email
Check your email
We sent an email to you at .
It has a link that will sign you in.