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online marketing

Bed, Bath and Beyond quickly pulled a Hanukkah pillow that used a Passover phrase. (Alma/Emily Burack via JTA)
November 2, 2021, 8:43 am
Chastened retailers scramble to reload or remove Hanukkah misfires
Online outlets have shown they aren’t making light of incorrect festival messages, swiftly taking action when items spark ridicule instead of smiles
By Shira Hanau
Screen capture from a promotional video for tee-shirts featuring the swastika as a symbol for peace. (Facebook/KA Design)
August 7, 2017, 11:36 am
Swastika T-shirts aim for love, spark anger
Clothing company tries to reclaim Nazi emblem as a symbol of love, but consumers aren’t buying it
By Stuart Winer
The Feedvisor team (Courtesy)
December 22, 2015, 6:48 pm
Speed demon pricing platform Feedvisor raises $5 million
Fast price updates based on hundreds of thousands of data points keeps online retailers ahead, says the company
By David Shamah
Perion Network reps at a recent tech event (Photo credit: Perion Network)
February 12, 2015, 6:04 pm
Perion moves closer to mobile ad tech with new acquisition
Seeking to further remake its business model, the Israeli firm continues to build its device advertising operations
By David Shamah
Kenny Sahr
December 23, 2013, 12:22 pm
Kenny Sahr
Reminiscing marketing Israeli startups in the 90s
Kenny Sahr: The good old days were OK for marketers, but the ‘good new days’ are a lot better
Liron Maimon (Photo credit: Courtesy)
September 20, 2013, 7:59 am
Israeli to battle for spot in Samsung’s island adventure
Electronics giant is holding a ‘Survivor’-style marketing competition, and Israel’s Liron Maimon is one of the potential survivors
By David Shamah
Screenshot of a Moblin-produced game for Carlsberg beer (photo credit: Courtesy)
May 31, 2013, 9:35 am
Moblin makes the most of marketing on mobile
7-year-old firm has offered cash, sponsored beer-pouring competitions and developed a dating app
By David Shamah
Man uses a laptop (Photo credit: Nati Shohat/Flash90)
From the WebOctober 22, 2012, 11:22 pm
Israel high in online engagement, low in ad costs
The Financial: Companies seeking to sell will find Israelis a receptive audience
(left to right) Alex Zhitnitsky, Oshir Rosenhack, and Boris Friedman photo credit: Courtesy)
August 19, 2012, 8:13 am
Growing with Google
A Technion team, winner of the Google Online Marketing Challenge, is off to London after parlaying $250 in AdWords credits into a successful web marketing campaign
By David Shamah
Dr. Ofer Mintz (Photo credit: Courtesy)
July 28, 2012, 5:44 am
A million Google ads clicks, and an apartment sale, for $250
Students on IDC Herzliya course learn how to get the best Adwords bang for their buck
By David Shamah
The Israeli Olympic Team receives smartphones from Samsung (Photo credit: Courtesy)
July 12, 2012, 9:59 am
Seeking customers and goodwill, Samsung supports Israeli Olympic hopefuls
A new app will let fans send messages of support directly to their favorite athletes
By David Shamah
Artist's rendition of the IsraMoon project (Photo credit: Courtesy)
June 24, 2012, 8:48 pm
Lunatic real estate plan aims to put home hunters on the moon
If Tel Aviv is too crowded, you can always go lunar for affordable housing, a web campaign tells Israelis
By David Shamah
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