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ISRAEL AT WAR - DAY 370

PepsiCo.

Employees on an assembly line in SodaStream's Rahat factory on May 27, 2019. (courtesy SodaStream)
December 12, 2022, 5:56 pm
Carbonated water maker SodaStream to lay off 120 workers at southern Israel plant
Israeli home seltzer machine maker slashing its global workforce by about 5% in response to lower demand and volatile global markets
By Sharon Wrobel
N-Drip's drip irrgation system in the US. (Martin Hobelman/N-Drip)
March 17, 2022, 3:29 pm
PepsiCo taps Israeli startup N-Drip for drip irrigation tech
Farmers who grow crops for the US beverage and snack giant’s range of brands to adopt tech for better yield, water conservation
By Ricky Ben-David
A Palestinian employee walks at the Pepsi bottling plant in Gaza City, June 21, 2021. (AP Photo/Felipe Dana)
June 22, 2021, 2:24 pm
Israeli restrictions blamed as Pepsi factory closes in Gaza
Jerusalem has eased movement of some goods in and out of Strip following last month’s fighting, but plant manager says ban on carbon dioxide and syrup forced layoff of 250 workers
By ToI Staff and Agencies
In this Sept. 2, 2015 file photo, SodaStream products are seen at the SodaStream factory near the Bedouin city of Rahat, Southern Israel. (AP Photo/Dan Balilty)
June 30, 2020, 4:47 am
SodaStream becomes first Israeli company to join Facebook ad boycott
Israeli home seltzer machine maker joins parent company PepsiCo in protesting social network’s policies on hate speech
By ToI Staff and JTA
Women working at SodaStream's factory in Rahat on May 27, 2019. (courtesy SodaStream)
November 26, 2019, 6:37 am
PepsiCo will expand SodaStream plant in southern Israel
The $92 million expansion will enable the plant to hire 1,000 more workers
By JTA
Employees on an assembly line in SodaStream's Rahat factory on May 27, 2019. (courtesy SodaStream)
November 25, 2019, 2:59 pm
PepsiCo reportedly seeks grant for SodaStream plant expansion in the south
Globes: US drinks giant, which bought the carbonated water company in 2018, seeks to invest over $92.5 million in plant expansion and add 1,000 jobs
By Shoshanna Solomon
SodaStream CEO Daniel Birnbaum (l) and PepsiCo’s CEO Ramon Laguarta at the SodaStream factory in Israel’s Negev Desert next to the city of Rahat on August 20, 2018. (Eliran Avital)
September 24, 2019, 6:31 pm
SodaStream’s Birnbaum suspected of insider trading linked to 2018 PepsiCo deal
Chairman of drinks-maker detained and questioned, then released on bail, for allegedly giving associate advance word of acquisition announcement
By ToI Staff
SodaStream CEO Daniel Birnbaum dances with employees during a Ramadan iftar breakfast at the Rahat factory on May 27, 2019. (courtesy SodaStream)
July 15, 2019, 12:38 pm
SodaStream CEO Birnbaum to step down and become sparkling water firm’s chairman
After 12 years at helm and $3.2 billion sale of company to PepsiCo, leader will hand over reins to his deputy, Eyal Shohat, on August 1
By Shoshanna Solomon
SodaStream CEO Daniel Birnbaum (l) and PepsiCo’s CEO Ramon Laguarta at the SodaStream factory in Israel’s Negev Desert next to the city of Rahat on August 20, 2018. (Eliran Avital)
December 20, 2018, 6:55 pm
Israeli fizzy-water maker SodaStream to set up plant in Gaza, CEO says
Daniel Birnbaum tells business conference that creating jobs in the Palestinian enclave can pave the way to peace
By Shoshanna Solomon
Newly elected CEO of PepsiCo, Ramon Laguarta (right), and SodaStream's Daniel Birnbaum at the signing of the acquisition deal, August 20, 2018, at SodaStream's offices in Israel (Lens Productions)
December 5, 2018, 1:39 pm
PepsiCo completes acquisition of Israel’s SodaStream
The US food and drinks giant announced in August that it was buying the Israeli firm, which makes machines that carbonate home tap water, for $3.2 billion
By AFP and Shoshanna Solomon
Sharona Apterkar, left to right, Rahma-Al-Turi, Amna-Abu-Adayan and another worker at the Idan HaNegev site of SodaStream; Nov. 15, 2018; (Federico Maccioni/TimesofIsrael)
November 20, 2018, 12:04 pm
Fizzy-water factory shows coexistence isn’t a bubble in conflicted Israel
Hosting a tour of its factories months after it was bought by PepsiCo, SodaStream highlights worker diversity in an apparent island of peace, as battles outside rage on
By Federico Maccioni
SodaStream CEO Daniel Birnbaum (l) and PepsiCo’s CEO Ramon Laguarta at the SodaStream factory in Israel’s Negev Desert next to the city of Rahat on August 20, 2018. (Eliran Avital)
August 27, 2018, 4:26 pm
SodaStream to give out bonuses to mark $3.2 billion sale to PepsiCo
Company’s 3,000 employees will get NIS 18,000 ($4,950) at the end of 2018 if they’ve been employed for at least a year
By Shoshanna Solomon
Sky Blu from LMFAO tossing a SodaStream bottle at the Universal Music Latin Entertainment Billboard after party on Thursday, April 25, 2013 in Miami, FL (Marianela Sanchez/Invision for SodaStream/AP Images)
August 21, 2018, 5:05 pm
How SodaStream went from bubbles to splash with $3.2 billion PepsiCo deal
By riding a wave of health and environmentally conscious consumers, the fizzy water maker rebranded itself with tough talk and star-studded ads
By Shoshanna Solomon
SodaStream CEO Daniel Birnbaum (l) and PepsiCo’s CEO Ramon Laguarta at the SodaStream factory in Israel’s Negev Desert next to the city of Rahat on August 20, 2018. (Eliran Avital)
August 21, 2018, 3:04 pm
Fizz fizz, flop flop: 9 things to know for August 21
PepsiCo’s purchase of Sodastream has pundits bubbling; the left and Abbas mourn Uri Avnery and regional peace; and jaundiced eyes are cast on Corbyn and Iran’s latest fighter jet
By Joshua Davidovich
Scarlett Johansson with Sodastream's Daniel Birnbaum (photo credit: Mike Coppola/Getty Images for SodaStream/via JTA)
August 20, 2018, 11:07 pm
SodaStream chief hails $3.2 billion sale to PepsiCo as victory over BDS
In interview with Channel 10 news, Daniel Birnbaum also criticizes Netanyahu’s government for policies toward minorities, gay couples
By Shoshanna Solomon
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