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public relations

Two posters disseminated by Hamas in August 2024 following a failed suicide attack in Tel Aviv, vowing to blow up Israeli buses. (Via Telegram, used in accordance with Clause 27a of the Copyright Law)
August 26, 2024, 4:02 pm
Terrorize Israelis while eliciting sympathy abroad: Inside Hamas’s propaganda strategy
In accordance with its founding charter, Hamas uses a sophisticated media presence and uniform narrative to rally its base — and turn the world against Israel
By Gianluca Pacchiani
COP28 UAE President Sultan Ahmed al-Jaber attends a joint press conference on the second day of the Petersberg Climate Dialogue in Berlin, Germany, on May 3, 2023. (John MacDougall/Pool Photo via AP, File)
August 16, 2023, 2:55 am
PR firm says it may tap US Jews to boost image of UAE oil boss ahead of climate meet
Contract signed by former ADL-Israel head Zev Furst and Abu Dhabi’s Masdar proposes mobilizing ties to ‘US Jewish Establishment’ to improve optics in run-up to UN’s COP28 summit
By Sue Surkes
Haifa Bay's industrial area, May 5, 2017. (Yaniv Nadav/Flash90)
August 31, 2020, 4:34 am
Amid shutdown threat, campaign tries to paint polluting Haifa industries green
‘Without industry, there is no Haifa,’ says slogan from a new social media campaign claiming that emissions are down and seeking to shift blame for pollution
By Sue Surkes
In this February 27, 2018, photo, Malka Leifer, center, is brought to a courtroom in Jerusalem. (AP Photo/Mahmoud Illean)
February 15, 2019, 6:00 pm
Alleged sex abuser’s former PR guru now working for Benny Gantz
Israel Resilience party spokeswoman points out Ronen Tzur no longer works on Malka Leifer’s behalf; woman’s accusers ‘shocked’ to learn of prominent new position
By Jacob Magid
Former Australian principal Malka Leifer, wanted in her home country for child sex abuse crimes, seen at the Jerusalem District Court, February 14, 2018. (Yonatan Sindel/ Flash90)
November 28, 2018, 2:40 pm
PR firm plans smear of minister to block extradition of alleged sex abuser
Campaign attacks Justice Minister Ayelet Shaked and presents Malka Leifer, accused of molesting children at Australian school, as ’51-year-old grandmother’
By Jacob Magid
Tom Eisenman
August 9, 2017, 1:41 pm
Tom Eisenman
Is all PR, good PR?
Days after a United Airlines passenger was shown being violently removed from an aircraft, the company’s stocks dropped as much as 6.3% pre-market trading – a $1.4 billion loss
Jerry Silverman, CEO of the Jewish Federations of North America, at the 2012 General Assembly in Baltimore, Maryland (photo credit: JFNA/JTA)
June 27, 2017, 3:14 pm
US Jews plan campaign to get Israelis in their corner, reverse Western Wall ‘sucker punch’
After meeting with Netanyahu, Federations head Jerry Silverman outlines two-pronged strategy to unfreeze pluralistic pavilion; will also fight conversion bill
By Amanda Borschel-Dan
Annette Edwards holds her three foot long rabbit, Simon. A United Airlines plane is depicted in the left hand corner. (Screen capture/YouTube)
April 26, 2017, 4:48 pm
Celebrity’s giant rabbit dies on United Airlines flight
‘I’ve sent rabbits all around the world, and nothing like this has happened before,’ says bunny breeder
By AFP
Ran Baratz delivers a lecture for The Israeli Freedom Movement, April 13, 2016 (screen capture: YouTube)
January 30, 2017, 11:50 pm
Netanyahu media adviser quits amid rumors of bad blood
Ran Baratz rejects reports that PM blames him for souring relations with media and wanted him out
By ToI Staff
Yisrael Beytenu leader Avigdor Liberman speaks at a press conference in Tel Aviv on January 15, 2014. (photo credit: Ben Kelmer/Flash90)
January 26, 2015, 11:37 am
Ex-cabinet secretary detained in Yisrael Beytenu corruption probe
Leading PR consultant, two civil servants also questioned in connection with far-reaching investigation
By Itamar Sharon
Shaul Mofaz at a Jerusalem press conference in January 2013 (photo credit: Flash90)
August 25, 2014, 8:25 pm
‘Mofaz springs into action after rocket attack’
Politician and former army brass reportedly runs to help injured individual while on visit to south
By ToI Staff
Rakuten president Hiroshi Mikitani (L) shakes hands with Viber Media CEO Talmon Marco in Tokyo on February 14, 2014. (Photo credit: Yoshikazu Tsuno/AFP)
From the WebFebruary 23, 2014, 11:39 am
5 PR lessons from Viber’s rise from zero users to a $900M exit
VB Entrepreneur: The Israeli PR firm that worked with the company Facebook paid nearly a billion dollars for gives its perspective on how the deal was closed
Staff at HP Israel Customer Solutions Center (Photo credit: HP)
January 8, 2014, 5:03 pm
With no ‘defense,’ HP Israel faces a PR nightmare
The Knesset is demanding answers over an IT project gone awry, but there’s no one to defend the firm, which employs 6,000 here
By David Shamah
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