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ISRAEL AT WAR - DAY 538

SodaStream

SodaStream CEO Daniel Birnbaum speaks during a press conference in Tel Aviv, August 20, 2018 (Flash90)
October 20, 2024, 11:55 am
Entrepreneur offers $100,000 reward for hostages as leaflets urge Gazans to lay down arms
SodaStream’s ex-CEO adds reward to PM’s promise of immunity for those who return living hostages, says valid until midnight Wednesday; flyers dropped over Gaza purportedly by IDF
By ToI Staff
Employees on an assembly line in SodaStream's Rahat factory on May 27, 2019. (courtesy SodaStream)
December 12, 2022, 5:56 pm
Carbonated water maker SodaStream to lay off 120 workers at southern Israel plant
Israeli home seltzer machine maker slashing its global workforce by about 5% in response to lower demand and volatile global markets
By Sharon Wrobel
Daniel Birnbaum, CEO of SodaStream, seen at the University of Haifa on April 11, 2016. (Hadas Parush/Flash90)
December 28, 2021, 6:04 pm
Former SodaStream CEO and associate indicted for insider trading
Daniel Birnbaum accused of tipping off Ayala Cohen before release of earnings reports, helping her earn over NIS 180,000 through stock sales
By ToI Staff
Plastic waste in the sea. (dottedhippo/iStock by Getty Images)
September 12, 2021, 3:23 pm
Over 7,000 animals injured by plastic last year, says Nature and Parks Authority
Launching new drinking bottles with SodaStream, authority says birds feed plastic to their chicks; fish mistake it for edible crabs; gazelle bellies full of plastic bags, wet wipes
By Sue Surkes
In this Sept. 2, 2015 file photo, SodaStream products are seen at the SodaStream factory near the Bedouin city of Rahat, Southern Israel. (AP Photo/Dan Balilty)
June 30, 2020, 4:47 am
SodaStream becomes first Israeli company to join Facebook ad boycott
Israeli home seltzer machine maker joins parent company PepsiCo in protesting social network’s policies on hate speech
By ToI Staff and JTA
An illustration of SodaStream ad that will run in the Super Bowl 2020 game on February 2 (YouTube screenshot)
February 2, 2020, 12:53 pm
Fizzy water maker SodaStream returns to Super Bowl with ‘water on Mars’ ad
Spot to air during Sunday game, featuring US scientist Bill Nye and 18-year-old US astronaut-in-training Alyssa Carson
By Shoshanna Solomon
Women working at SodaStream's factory in Rahat on May 27, 2019. (courtesy SodaStream)
November 26, 2019, 6:37 am
PepsiCo will expand SodaStream plant in southern Israel
The $92 million expansion will enable the plant to hire 1,000 more workers
By JTA
Employees on an assembly line in SodaStream's Rahat factory on May 27, 2019. (courtesy SodaStream)
November 25, 2019, 2:59 pm
PepsiCo reportedly seeks grant for SodaStream plant expansion in the south
Globes: US drinks giant, which bought the carbonated water company in 2018, seeks to invest over $92.5 million in plant expansion and add 1,000 jobs
By Shoshanna Solomon
Snoop Dogg performs in concert during his “The High Road Tour” at the BB&T Pavilion on August 5, 2016, in Camden, New Jersey. (Owen Sweeney/Invision/AP)
October 23, 2019, 4:49 am
Snoop Dogg to promote Israeli pot-growing machine
Seedo’s ‘homelab’ unit allows users to auto-grow plants at home, which rapper says he is ‘all the way down with’ as a way to promote a healthy lifestyle
By AP and ToI Staff
SodaStream CEO Daniel Birnbaum (l) and PepsiCo’s CEO Ramon Laguarta at the SodaStream factory in Israel’s Negev Desert next to the city of Rahat on August 20, 2018. (Eliran Avital)
September 24, 2019, 6:31 pm
SodaStream’s Birnbaum suspected of insider trading linked to 2018 PepsiCo deal
Chairman of drinks-maker detained and questioned, then released on bail, for allegedly giving associate advance word of acquisition announcement
By ToI Staff
SodaStream CEO Daniel Birnbaum dances with employees during a Ramadan iftar breakfast at the Rahat factory on May 27, 2019. (courtesy SodaStream)
July 15, 2019, 12:38 pm
SodaStream CEO Birnbaum to step down and become sparkling water firm’s chairman
After 12 years at helm and $3.2 billion sale of company to PepsiCo, leader will hand over reins to his deputy, Eyal Shohat, on August 1
By Shoshanna Solomon
SodaStream CEO Daniel Birnbaum dances with employees during a Ramadan iftar breakfast at the Rahat factory on May 27, 2019. (courtesy SodaStream)
May 29, 2019, 6:50 am
At SodaStream Ramadan break fast, hopes that peace will bubble up from Rahat
Interfaith iftar dinner for 2,000 Jewish and Arab employees highlights company’s expansion to serve more marginalized populations at its ‘Island of Peace’
By Melanie Lidman
Bedouins, Jewish Israelis and some Palestinians attend a Ramadan fast-ending meal in Rahat, Monday, May 27, 2019 (AP Photo/Tsafrir Abayov)
May 28, 2019, 6:10 am
SodaStream hosts thousands, US envoy for Ramadan feast
At Rahat event, David Friedman hails the company, with its diverse employees, as a paragon of peace
By AP
SodaStream CEO Daniel Birnbaum at the SodaStream factory in Israel’s Negev Desert next to the city of Rahat on August 20, 2018. (Eliran Avital)
March 12, 2019, 12:02 pm
SodaStream’s Birnbaum invests in Israel-based cannabis tech firm Seedo
This is Birnbaum’s second investment this month in a cannabis venture; Seedo’s app enable growth of weed in fridge-like home lab
By Shoshanna Solomon
SodaStream CEO Daniel Birnbaum (l) and PepsiCo’s CEO Ramon Laguarta at the SodaStream factory in Israel’s Negev Desert next to the city of Rahat on August 20, 2018. (Eliran Avital)
December 20, 2018, 6:55 pm
Israeli fizzy-water maker SodaStream to set up plant in Gaza, CEO says
Daniel Birnbaum tells business conference that creating jobs in the Palestinian enclave can pave the way to peace
By Shoshanna Solomon
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