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ISRAEL AT WAR - DAY 363

Naama Manova Twito

Naama Manova Twito

Naama Manova Twito
October 31, 2016, 4:49 pm
Naama Manova Twito
Guest author — Anna Gurevich: NLP making its way into in-game advertising
NLP is a set of techniques which dates back to the 70s, and is defined as the practice of understanding how people organize their thinking, feeling, language and behavior to produce desired results
Naama Manova Twito
August 23, 2016, 1:41 pm
Naama Manova Twito
Guest Author: Isaac Many – Blue Suede Shoes
The real pickle for advertisers, before selecting those golden-stars-cash-cow shares, which will potentially create a positive ROI — is how can you prefect your targeting so that you reach your top potential audience and maximize your lead-to-sale conversion rates?
Naama Manova Twito
August 21, 2016, 1:28 pm
Naama Manova Twito
Woobi to Join the Mobfox Mediation Platform
Woobi offers game publishers a way to increase revenue, without compromising the game flow or the quality of the user’s gameplay experience; the company has partnered with Mobfox, a top-ten international mobile advertising platform
Naama Manova Twito
June 23, 2016, 1:57 pm
Naama Manova Twito
How to make in-game advertising a lot less annoying, dare we say even pleasurable…?
If you treat “traffic” in terms of “clicks and impressions” – you’re setting yourself up for failure; people play video games for different reasons, therefore, they engage differently and have different needs
Naama Manova Twito
June 16, 2016, 12:41 pm
Naama Manova Twito
Intro to value exchange in-game advertising
In recent years, gaming has undergone a significant transition; no longer is it a playfield of teenagers hunched over their consoles while locked in their bedrooms
Naama Manova Twito
June 9, 2016, 2:52 pm
Naama Manova Twito
Brand Perception in the age of digital marketing
While the job of maintaining a brand’s perception once resembled the work of Don Draper on Mad Men, shaping a brand’s perception today is a whole different ball game, and marketers are challenged with seeking out millennials across the dozens of digital networks they use
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