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ISRAEL AT WAR - DAY 423

advertising technology

The ironSource management team in March 2021. (Courtesy)
April 19, 2021, 2:11 pm
ironSource, valued at $11b, still ‘scratching surface’ of potential – co-founder
Ad-tech firm has what is said to be the highest valuation of an Israeli firm pre-US share sale, after its merger with Thoma Bravo SPAC
By Shoshanna Solomon
Yotpo founders, left to right, Omri Cohen and Tomer Tagrin (Mor Shani)
March 18, 2021, 4:02 pm
Ecommerce marketing startup Yotpo raises $230m, hits $1.4 billion valuation
Yotpo helps firms create customer content by messaging users to get reviews about a product they purchased
By Shoshanna Solomon
Skyscrapers and NASDAQ building of Times Square on July 29, 2017 in New York, NY (lucky-photographer; iStock by Getty Images)
March 15, 2021, 2:35 pm
IronSource reportedly in talks with US fund Thoma Bravo to go public via a SPAC
Deal with Thoma Bravo Advantage would value the merged entities at more than $10 billion, Bloomberg reports
By Shoshanna Solomon
A sample Tailor Brands' branding effort as seen across different devices (Courtesy).
September 25, 2017, 11:41 am
Automated Mad Men aim to make branding available to all
Brooklyn and Tel Aviv-based startup Tailor Brands gives customers tools to churn out affordable brand offerings and ad campaigns
By ToI Staff
Naama Manova Twito
August 21, 2016, 1:28 pm
Naama Manova Twito
Woobi to Join the Mobfox Mediation Platform
Woobi offers game publishers a way to increase revenue, without compromising the game flow or the quality of the user’s gameplay experience; the company has partnered with Mobfox, a top-ten international mobile advertising platform
April 14, 2016, 6:18 pm
Oracle acquires Israeli big-data firm Crosswise for reported $50m
Company figures out which devices a user owns, helps advertisers target their pitches better
By David Shamah
Former President Shimon Peres works on his Facebook page with Mark Zuckerberg, founder of Facebook, looking on (photo credit: Moshe Milner/GPO/Flash90)
June 4, 2015, 6:04 pm
‘Personalized’ Facebook ad tech pays off big for Israel’s Bidalgo
With $100 million in revenue, the start-up has quietly built an advertising empire on the world’s largest social network
By David Shamah
eXelate XEO Mark Zagorski (Photo credit: Courtesy)
March 5, 2015, 1:05 pm
Nielsen buys Israeli data firm eXelate for $200 million
Company best known for its TV ratings work will use new acquisition to get more data about online users
By David Shamah
A screenshot of Woobi in action (Photo credit: Courtesy)
December 18, 2014, 4:59 pm
Game ad tech turns brands into players’ ‘pals’
If Coca-Cola lent you a hand, wouldn’t you be inclined to buy its drinks? That is the secret sauce of web start-up Woobi
By David Shamah
Perion's Tel Aviv headquarters (Photo credit: Courtesy)
August 1, 2014, 3:24 pm
Perion extends Microsoft deal, ups mobile business
Bing is now the primary beneficiary of apps developed using Israeli firm’s many online and mobile resources
By David Shamah
For illustration: A team works on a high-tech project (Photo credit: Nati Shohat/Flash90)
From the WebJuly 8, 2014, 6:04 pm
PlayBuzz takes a page (view) out of BuzzFeed’s playbook
Wall Street Journal: A two year old Israeli start-up run by a former prime minister’s son gets more traffic than AOL
Logos of iBario web brands (Photo credit: Courtesy)
May 19, 2014, 7:34 pm
Meet iBario, Israel’s $100 million Internet empire
In its first English-language interview, web giant’s co-owner talks about the many secrets of its success
By David Shamah
Searching AnyClip's database with keywords yields a clip result, such as this one from the film Apollo 13 (Courtesy)
April 23, 2014, 6:15 pm
‘Stealthy’ Israeli firm ranks among on-line video giants
AnyClip’s March numbers are out — and they show that the company is having a major impact on the Internet
By David Shamah
The Qlika team at their Ramat Gan offices. Priceline bought the Israeli firm earlier this year (Photo credit: Courtesy)
March 11, 2014, 4:35 pm
Priceline snaps up Israeli ad tech start-up
The acquisition of Qlika by the online travel giant is the latest win for Israel’s burgeoning advertising technology industry
By David Shamah
Shefa Weinstein (Photo credit: Courtesy)
December 27, 2012, 12:44 pm
Feminine side of Israeli hi-tech is all business
Shefa Weinstein, a female American immigrant working in an overwhelmingly Israeli male world, is doing exactly what she wants – with lots of support from the people around her
By David Shamah
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