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Foundation to Combat Antisemitism

Illustrative: A teenager finds a Post-It note with the words 'Dirty Jew' on his backpack in the 2026 Super Bowl ad from Robert Kraft's Blue Square Alliance. (Screenshot via JTA)
February 6, 2026, 11:14 pm
Super Bowl ad against antisemitism slammed as ‘disconnected’ from Jewish teens’ reality
Commentators say $15 million clip funded by Robert Kraft is cliched portrayal of Jewish weakness, with teenagers more frequently encountering hatred online and in context of anti-Israel activism
By PHILISSA CRAMER
FILE - Kanye West, known as Ye, watches the first half of an NBA basketball game between the Washington Wizards and the Los Angeles Lakers in Los Angeles, on March 11, 2022(AP Photo/Ashley Landis, File)
March 8, 2025, 7:49 am
Adidas sells last Kanye West shoes, donates some proceeds to charity
Beneficiaries includes causes fighting discrimination, antisemitism; German sports apparel company cut ties with rapper, now known as Ye, after his antisemitic online rant in 2022
By Asaf Elia-Shalev
Screen capture from video from a Foundation to Combat Antisemitism ad to be aired during NBA playoffs in 2024. (YouTube. Used in accordance with Clause 27a of the Copyright Law)
May 8, 2024, 8:36 am
Kraft’s foundation to air ad at NBA playoffs slamming antisemitism at campus protests
30-second Foundation to Combat Antisemitism spot includes images from recent demonstrations against war in Gaza; pushes message to bring ‘passion,’ not ‘hate,’ to protests
By Agencies and ToI Staff
Clarence Jones, wearing a blue pin from the #StandUpToJewishHate campaign, during the Foundation to Combat Antisemitism's Super Bowl ad. (Courtesy of FCAS via JTA)
February 13, 2024, 8:31 pm
How the internet reacted to the first-ever Super Bowl ad about antisemitism
Some chalk the commercial up as a win, critics say it glosses over Jew hatred in an attempt to be universal, and yet others seize it as a chance to criticize Israel
By jacob gurvis
Kansas City Chiefs quarterback Patrick Mahomes (15) celebrates after the NFL Super Bowl 58 football game against the San Francisco 49ers, in Las Vegas, February 11, 2024. John Locher/AP)
February 12, 2024, 10:28 am
Mahomes leads Chiefs to Super Bowl thriller win over 49ers
Winners snatch 25-22 overtime victory to secure their third NFL championship in five seasons; halftime ads heavy on celebrities, serious on confronting antisemitism
By Agencies and ToI Staff
An interview between Robert Kraft and Dr. Clarence B. Jones in a Super Bowl ad placed by the Foundation to Combat Antisemitism, February 11, 2024. (Screenshot, used in accordance with Clause 27a of the Copyright Law)
February 11, 2024, 9:12 pm
Super Bowl ad on antisemitism features ‘I Have A Dream’ speechwriter Clarence Jones
Black history icon takes center stage in splashy campaign expected to be viewed by 100 million people; other ads to call for release of hostages held in Gaza since October 7
By JTA and ToI Staff
New England Patriots owner Robert Kraft walks the field during practice before an NFL football game against the Buffalo Bills, in Orchard Park, New York, January 8, 2023. (Jeffrey T. Barnes/AP)
March 29, 2023, 9:09 am
Patriots owner Robert Kraft launches campaign to raise awareness of antisemitism
‘Stand Up to Jewish Hate’ features emotive ads intended to encourage non-Jewish Americans to speak up when they encounter hatred of Jews
By DEEPA BHARATH
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