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marketing technology
Israeli entrepreneur Tomer Hen is the founder of the mobile marketing company MobCo. (Tomer Hen/JTA)
July 16, 2015, 12:54 pm
Meet Tomer Hen, Israel’s 21-year-old marketing phenom
After making millions as a teen by placing ads on phone apps, wonderboy now heads mobile advertising firm MobCo
By Ben Sales
Which type of apps do men and women download? (Photo credit: Courtesy)
May 21, 2015, 7:35 pm
Man or woman? New Israeli tech uses smartphones to find out
A new algorithm developed at Ben Gurion University can give marketers gender data they need, while being less invasive
By David Shamah
Liron Maimon (Photo credit: Courtesy)
September 20, 2013, 7:59 am
Israeli to battle for spot in Samsung’s island adventure
Electronics giant is holding a ‘Survivor’-style marketing competition, and Israel’s Liron Maimon is one of the potential survivors
By David Shamah
Screenshot of a Moblin-produced game for Carlsberg beer (photo credit: Courtesy)
May 31, 2013, 9:35 am
Moblin makes the most of marketing on mobile
7-year-old firm has offered cash, sponsored beer-pouring competitions and developed a dating app
By David Shamah
Coke bottles with Hebrew names (Photo credit: Courtesy)
May 26, 2013, 6:16 am
Sharing a Coke, using Israeli tech
Printing 800 million labels with 5,000 different names proved to be a major challenge for Coca-Cola — but printer technology developed in Israel could do the job
By David Shamah
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