Ukrainian President Volodymyr Zelensky consulted in recent weeks with a pair of public relations advisers to Israeli opposition leader Benjamin Netanyahu in a bid to galvanize military support for his country as it defends itself from Russia’s invasion, according to a report Tuesday.
Walla news said Zelensky received advice from Srulik Einhorn, who was a senior adviser for Netanyahu’s Likud party during the last election. He also reportedly consulted with Jonatan Urich, a longtime Netanyahu aide who continues to serve as the former prime minister’s spokesman.
Both Einhorn and Urich now work at strategic consulting firm perception.media, along with Ofer Golan, another Netanyahu aide.
Einhorn previously lauded Zelensky’s media efforts on behalf of his country, penning an op-ed in March that detailed the president’s media tactics.
“It can be stated that the social-media campaign conducted by Ukraine is one of the most brilliant campaigns orchestrated by countries in recent decades,” Einhorn wrote in The Jerusalem Post.
Zelensky has appealed to world leaders and the public to support his country’s fight for freedom through widely shared videos and remotely made speeches to world parliaments.
In April, Zelensky launched a social media campaign under the hashtag #ArmUkraineNow, with the goal of exerting public pressure on governments to supply arms to Ukraine. He urged people to post photos of themselves with the hashtag and to share the message among their friends and social media followers.
Join millions of voices in a global social media campaign: #ArmUkraineNow
1. Post a picture with a sign saying #ArmUkraineNow
2. Call on your government to provide heavy weapons to Ukraine
3. Tag 3 friends and ask them to do the same
Stand with the Ukrainian people ???????? pic.twitter.com/sfx96p4cKJ
— Володимир Зеленський (@ZelenskyyUa) April 20, 2022
That same month, Zelensky met with US officials as part of his larger plea for the West to deliver heavy arms to Ukraine. The president has called for more arms against Russia’s campaign in the Donbas region of eastern Ukraine, where Moscow’s forces sought to dislodge the last Ukrainian troops in the battered port of Mariupol.
While the West has funneled military equipment to Ukraine, Zelensky has stressed repeatedly it needs long-range air defense systems, as well as warplanes.
Israel has refrained from sending arms despite Zelensky’s requests as it seeks to preserve ties with Russia. However, in a recent reversal, Jerusalem agreed to send helmets and flak jackets to Ukrainian civilian rescue and medical forces. It also has sent some 100 tons of humanitarian aid and operated a field hospital in western Ukraine for six weeks.