Join our Community
Support ToI and remove all ads
Learn more

ISRAEL AT WAR - DAY 564

marketing

Josh Meyers and Kate Burton in Mickey Rapkin's short film, 'Anne Frank Gift Shop,' released in summer 2023 (courtesy)
July 25, 2023, 6:57 am
Dark comedy ‘Anne Frank Gift Shop’ repackages Holocaust icon for Gen Z
In new short satiric film premiering July 25, Anne Frank House museum reps hire a marketing firm to remake diarist’s image in era of ’empathy fatigue’ among young people
By Matt Lebovic
Matzah pajamas designed by Rabbi Yael Buechler. (Design by Grace Yagel; images via NLI Historical Jewish Press)
April 16, 2022, 1:59 pm
Matzah pajamas are the latest trend in a long history of US Jewish branding
Like many others, American Jews were influenced by their new home country’s penchant for consumerism – but being a niche market has also helped preserve their cultural identity
By Jackie Hajdenberg
A view of the New York City offices of the Shalom Hartman Institute of North America. (Jonathan Heisler/Shalom Hartman Institute via JTA)
January 15, 2022, 3:47 am
Brooklyn-based marketing firm walks back dumping potential client over Israel ties
Big Duck Studio now says decision not to work with Shalom Hartman Institute based on a misunderstanding, is open to working with organizations with Israel ties
By Ron Kampeas
A view of the New York City offices of the Shalom Hartman Institute of North America. (Jonathan Heisler/Shalom Hartman Institute via JTA)
January 11, 2022, 9:11 pm
Brooklyn-based marketing firm nixes potential client over its Israel ties
Despite extensive work with Jewish nonprofits, Big Duck cites commitment ‘to fighting oppression’ in decision to not work with Shalom Hartman Institute
By Ron Kampeas
Matthew (L) and Jeremy Bronfman with Chief Rabbi Yona Metzger at IKEA's opening in 2012. (Flash 90)
December 1, 2019, 6:54 am
Courting ultra-Orthodox consumers, IKEA turns to kosher inspiration
With religious-friendly design ideas and cafeterias that conform to Jewish dietary laws, it’s no wonder the Swedish furniture giant is the Haredi public’s favorite new hangout
By Ira Tolchin Immergluck
Assortment of swag -- stuff we all get (Matt Lebovic/The Times of Israel)
November 1, 2019, 4:43 am
The US firm looking to slash the environmental cost of that supposedly free swag
A storied Massachusetts printing company pushes ‘sustainable’ promotional material — the Stuff We All Get on the conference circuit — helping nonprofit causes in the process
By Matt Lebovic
Gal Gdot attends the 90th Annual Academy Awards at Hollywood & Highland Center on March 4, 2018 in Hollywood, California. (Christopher Polk/Getty Images/AFP)
March 15, 2018, 6:04 pm
Gal Gadot announces sponsorship deal with Reebok said worth $10m
Athletic apparel maker praises ‘Wonder Woman’ star as ‘worldwide symbol of confidence, defiant courage, and strength’
By ToI Staff
Assaf Luxembourg
February 19, 2018, 4:38 pm
Assaf Luxembourg
How patience helps you win
I’m willing to “lose” now, in order to hopefully “win” more, later; it’s smart marketing and branding for the longer term
Israeli star Gal Gadot features in an advertisement for Revlon in a video released January 9, 2018. (Screen capture: YouTube)
January 10, 2018, 9:37 pm
Gal Gadot named new face of Revlon
‘Wonder Woman’ star to become Global Brand Ambassador for ‘Live Boldly’ campaign, recognizing feminine power
By ToI Staff
Kenny Sahr
August 27, 2017, 4:13 pm
Kenny Sahr
Marketing 360 — essential strategies for the one person technology marketing team
Most marketing professionals specialize in one or another marketing professions — campaign management, content or social media; but if you are in a small company or startup, you may well be in charge of all of the above
Paris HIlton introduces the NanoDrop water product in a mock ad released by SodaStream on March 29, 2017. (Screen capture/YouTube)
April 2, 2017, 4:51 pm
Paris Hilton gets in on SodaStream gag
Celeb teams up with Israeli firm to push very small drink for annual April Fool’s Day joke
By Jacob Magid
Aryeh Eisenberg
March 20, 2017, 5:00 pm
Aryeh Eisenberg
What’s best for the students?
One of the things that always grabs my attention are how many “free” opportunities are offered, by many educational email lists, for students who are looking for additional learning opportunities
Kenny Sahr
December 5, 2016, 5:11 pm
Kenny Sahr
Startup marketing lessons from Donald Trump’s surprise win
When you step back from the rough business of politics and the awful things said along the way during the campaign, Trump and his team deserve a lot of credit for pulling off the US election win
Naama Manova Twito
October 31, 2016, 4:49 pm
Naama Manova Twito
Guest author — Anna Gurevich: NLP making its way into in-game advertising
NLP is a set of techniques which dates back to the 70s, and is defined as the practice of understanding how people organize their thinking, feeling, language and behavior to produce desired results
Nathalie Cohen-Sheffer
October 26, 2016, 4:06 pm
Nathalie Cohen-Sheffer
Video killed the textual star: the evolution of video on social media
Video has completely revolutionized the ways in which social media networks connect with their users; it is expected to account for nearly 70% of all consumer Internet traffic and dominate marketing strategies in future
Load More
Sign in or Join The Times of Israel Community
Paying ToI Community members are invited to comment on articles
Please use the following structure: example@domain.com
Or Continue with
By joining you agree to the terms and conditions
Register to continue
Or Continue with
Log in to continue
Sign in or Join The Times of Israel Community
Only ToI Community members can comment below articles
Forgot your password? / Send me a login link
Or Continue with
check your email
Check your email
We sent an email to you at .
It has a link that will sign you in.
Join The Times of Israel Community
Commenting is available for paying members of The Times of Israel Community only. Please join our Community to comment and enjoy other Community benefits.
Please use the following structure: example@domain.com
Confirm Mail
Thank you! Now check your email
You are now a member of The Times of Israel Community! We sent you an email with a login link to . Once you're set up, you can start enjoying Community benefits and commenting.
Never miss breaking news on Israel
Get notifications to stay updated
You're subscribed
image
Register for free
and continue reading
Registering allows you to manage your newsletters and alerts and helps us improve your experience. It takes just a few seconds.
Already registered? Enter your email to sign in.
Please use the following structure: example@domain.com
Or Continue with
By registering you agree to the terms and conditions. Once registered, you’ll receive our Daily Edition email for free.
Register to continue
Or Continue with
Log in to continue
Sign in or Register
I forgot my password / Send me a sign in link
Or Continue with
check your email
Check your email
We sent an email to you at .
It has a link that will sign you in.