Cosmetics giant Revlon announced Tuesday that Israeli-born Hollywood star Gal Gadot is to front its latest advertising campaign.
Gadot is to become the “Global Brand Ambassador” for the iconic makeup company’s new “Live Boldly” campaign, which its says is designed to “inspire women to express themselves with passion, optimism, strength and style.”
“Revlon Live Boldly is designed to inspire women to express themselves with passion, optimism, strength and style,” Revlon announced on its website. “And what better embodiment of all those qualities than Gal Gadot.”
Although the campaign won’t launch until the end of the month, the company released a “behind the scenes” video of the advertising shoot with Gadot.
The former Miss Israel said that growing up she remembered her mother and grandmother using Revlon, and she spoke about how proud and happy she was to be working with the brand.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” Gadot said in a statement. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”
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