Gal Gadot announces sponsorship deal with Reebok said worth $10m
Athletic apparel maker praises ‘Wonder Woman’ star as ‘worldwide symbol of confidence, defiant courage, and strength’
Israeli superstar Gal Gadot and Reebok on Thursday announced an endorsement deal reported to be worth $10 million (NIS 34 million) to the “Wonder Woman” actress, with the athletic apparel maker hailing Gadot as a symbol of “courage and strength.”
Gadot star said on Instagram that she was “pumped” about the sponsorship and urged women to, “Get ahead of the game! Get into the action!”
Hadashot news reported that the sponsorship deal was worth $10 million.
In a statement on its website, Reebok praised Gadot as “a worldwide symbol of confidence, defiant courage, and strength.”
“I was lucky enough to grow up with a mother who was a gym teacher, so the importance of having someone push me out of my comfort zone and being active – and the benefits of it – were ingrained in me as a young girl,” Gadot said.
Reebok has also created phone wallpapers “inspired by some of her most powerful quotes,” which can be downloaded from the company’s website.
Gadot joins other female Reebok endorsers Gigi Hadid, Ariana Grande, and Victoria Beckham.
“The things that make us better are when we’re pushing ourselves, or when we’re more worried about others than we are about ourselves,” Gadot said in a statement on the Reebok website.
In January Gadot was announced as the Global Brand Ambassador for Revlon.
Gadot played the lead character in the 2017 Warner Bros. Pictures version of DC Comics action hero “Wonder Woman.” She has been signed up to star in the sequel to the movie, which grossed a record-breaking $890 million at the box office.
Gadot, 32, has long been a household name in Israel, where she has been a supermodel since winning the Miss Israel pageant at 18 in 2004.
