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Super Bowl ads

Illustrative: A teenager finds a Post-It note with the words 'Dirty Jew' on his backpack in the 2026 Super Bowl ad from Robert Kraft's Blue Square Alliance. (Screenshot via JTA)
February 6, 2026, 11:14 pm
Super Bowl ad against antisemitism slammed as ‘disconnected’ from Jewish teens’ reality
Commentators say $15 million clip funded by Robert Kraft is cliched portrayal of Jewish weakness, with teenagers more frequently encountering hatred online and in context of anti-Israel activism
By PHILISSA CRAMER
At least three purveyors of Kanye West-inspired Jewishwear have emerged in the days following the rapper's swastika shirt brouhaha. (Collage by JTA)
February 14, 2025, 7:45 am
In act of defiance, Jews produce T-shirts responding to Kanye’s antisemitic merch
Rapper’s swastika shirt is no longer for sale online, but spin-offs from Jewish groups push back on hate with messages of ‘pride, philosemitism, and American values’
By PHILISSA CRAMER
Kanye West attends the 67th Annual GRAMMY Awards on February 2, 2025 in Los Angeles, California. (Matt Winkelmeyer/ Getty Images via AFP)
February 11, 2025, 7:55 am
Amid antisemitic rants, Kanye West Super Bowl ad plugs site selling only swastika hoodie
X account of musician now known as ‘Ye’ goes offline after days-long posting streak that included designer, self-identified as a ‘Nazi,’ making multiple antisemitic statements
By Agencies
Snoop Dogg (left) and Tom Brady star in a Super Bowl ad calling out hate, produced by Robert Kraft's foundation. (YouTube screenshot; used in accordance with Clause 27a of the Copyright Law)
February 7, 2025, 6:47 am
Robert Kraft’s Super Bowl ad enlists Tom Brady, Snoop Dogg to combat ‘all hate’
Commercial by New England Patriots owner’s Foundation to Combat Antisemitism makes no mention of Jews, after last year’s ad prominently called to ‘stand up to Jewish Hate’
By jacob gurvis
Clarence Jones, wearing a blue pin from the #StandUpToJewishHate campaign, during the Foundation to Combat Antisemitism's Super Bowl ad. (Courtesy of FCAS via JTA)
February 13, 2024, 8:31 pm
How the internet reacted to the first-ever Super Bowl ad about antisemitism
Some chalk the commercial up as a win, critics say it glosses over Jew hatred in an attempt to be universal, and yet others seize it as a chance to criticize Israel
By jacob gurvis
Kansas City Chiefs' quarterback Patrick Mahomes celebrates his touchdown pass to Damien Williams in the second half of the NFL Super Bowl 54 football game February 2, 2020, in Miami Gardens, Florida. (AP Photo/John Bazemore)
January 13, 2021, 3:49 pm
Fiverr to tout wares in US Super Bowl ad spot next month
Shares of the Tel Aviv-based firm surge as businesses turn to its online marketplace of freelancers to adapt to digital world
By Shoshanna Solomon
An illustration of SodaStream ad that will run in the Super Bowl 2020 game on February 2 (YouTube screenshot)
February 2, 2020, 12:53 pm
Fizzy water maker SodaStream returns to Super Bowl with ‘water on Mars’ ad
Spot to air during Sunday game, featuring US scientist Bill Nye and 18-year-old US astronaut-in-training Alyssa Carson
By Shoshanna Solomon
Democratic presidential candidate former New York City Mayor Michael Bloomberg speaks during a campaign event, Jan. 27, 2020, in Burlington, Vt. (AP Photo/Mary Altaffer)
January 30, 2020, 3:43 pm
Bloomberg unveils Super Bowl ad focused on gun violence
US presidential hopeful’s campaign spot will feature bereaved mother calling the situation a ‘national crisis’; Trump intends to reveal his own ad later this week
By Jill Colvin
This combination of pictures created on November 8, 2019 shows a file photo taken on May 15, 2019 of Michael Bloomberg, left, arriving to the opening celebration of the Statue of Liberty Museum on Liberty Island at the Statue Cruises Terminal in Battery Park in New York and a file photo taken on November 6, 2019 of US President Donald Trump speaking during a rally at the Monroe Civic Center in Monroe, Louisiana. (Kena Betancur and Mandel Ngan/AFP)
January 8, 2020, 11:03 pm
Trump, Bloomberg spend $10 million each on dueling Super Bowl ads
US president and Jewish billionaire Democrat have both broken records for campaign spending, will air 60-second 2020 election spots during NFL championship game
By AP and ToI Staff
New England Patriots wide receiver Julian Edelman celebrates with the Vince Lombardi Trophy after the Pats 13-3 win over the Los Angeles Rams, during Super Bowl LIII at Mercedes-Benz Stadium in Atlanta, February 3, 2019. (Al Bello/Getty Images)
February 4, 2019, 10:05 pm
All the Jewish moments and ads from Super Bowl 53
Julian Edelman starred, Adam Levine’s half-naked performance drew some backlash, and Sarah Jessica Parker brought back an iconic character
By Emily Burack
Mercedes-Benz Stadium is lit up ahead of the NFL Super Bowl 53 football game between the Los Angeles Rams and the New England Patriots in Atlanta, on February 2, 2019. (AP/David Goldman)
February 3, 2019, 10:04 pm
Israeli web company Wix.com betting big with Super Bowl spot
Website platform firm pays millions for 30-second ad that will be seen by over 100 million Sunday night
By ToI Staff
Rhett & Link , the hosts of Good Mythical Morning, will appear in the 30-second commercial of Wix.com to be aired on the Super Bowl game in Feb. 2018 (Courtesy)
February 4, 2018, 12:17 pm
Wix.com returns to Super Bowl with ad featuring US comedian duo
Israeli do-it-yourself website firm recruits popular show hosts Rhett and Link for ad to be aired in third quarter of Sunday’s game
By Shoshanna Solomon
February 6, 2017, 12:12 pm
Mezuzah features in Google Super Bowl ad
Commercial touts diversity of Google Home users, also features a house with an LGBT pride flag
By ToI Staff
Singer Lady Gaga performs during the halftime show of Super Bowl LI at NGR Stadium in Houston, Texas, on February 5, 2017. (AFP/ Timothy A. CLARY)
February 6, 2017, 4:43 am
Lady Gaga lights up Super Bowl, sends subtle political message
Steering clear of direct dig at Trump, pop star opens with ‘This land is your land,’ offering inclusive theme; ads also highlight inclusion, multiculturalism
By AFP
Israeli actress Gal Gadot stars in Wix's 2017 Super Bowl campaign (Courtesy: Wix)
January 18, 2017, 2:26 pm
Gal Gadot, Jason Statham launch Wix’s Super Bowl ad
Video campaign recruits ‘The Fast and the Furious’ star and his colleague, Gal Gadot, for shorts using Facebook Live, YouTube Live
By Shoshanna Solomon
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