New rules requiring labels on AI-generated election content take effect

By Ariela Karmel

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26 July 2026, 6:39 pm

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Ariela Karmel is a political correspondent at The Times of Israel. She previously reported for Calcalist and Haaretz. She holds an MA in Middle Eastern and African History from Tel Aviv University and a BA in Political Science from the University of British Columbia.

Election campaigns must begin labeling AI-generated or AI-manipulated content that could be mistaken for authentic material starting today, under new rules issued by Central Elections Committee chairman Justice Noam Sohlberg.

The regulations apply to campaign materials published from today onward and require disclosures on content depicting “a person, place, event, document or object that could appear to have been authentically documented when it was not.”

In other words, not every use of artificial intelligence requires disclosure. Rather, the requirement applies only to digitally created or substantially altered content that could mislead viewers into believing it is real.

Any such materials must include a written disclosure stating that the content was created or substantially edited using digital tools, including AI, or use one of two standardized black-and-white “AI” disclosure labels introduced by the committee: one indicating that content was AI-generated, and another indicating that authentic content was digitally manipulated or substantially altered.

Written disclosures must be prominently displayed, with high contrast and in a legible font, while labels in videos must remain visible throughout the relevant footage. Audio-only content must include an audible disclosure at both the beginning and the end of the recording.

The committee warns that publishing campaign material without the required disclosure “may be considered a violation of the law.”

It says the rules are “an important and innovative step” intended to provide clarity to voters, “preserve public confidence in the electoral process even in the age of artificial intelligence,” and, among other things, “address attempts to improperly influence voters and undermine the integrity of elections.”

The regulations are a temporary measure that will remain in force until one year after the October 27 election.

They follow several recent controversies amid the growing use of AI-generated campaign content, including an AI-generated Likud video depicting rival Yashar leader Gadi Eisenkot embracing Ra’am chief Mansour Abbas after rejecting a figure resembling his late son, who was killed fighting in the Gaza war.