The first step to thinking out of the box is to recognize and accept, no matter how difficult it may seem, that one is inside a box. This box can have many names – inherited biological traits, the society one is born in, the immediate environment, the current of ideas at the time, and many more. These oft-tightly locked boxes in creating an atmosphere of security have often stifled the growth of individual imagination. These are our comfort zones, both inside and outside our skin. Those who fear breaking them fear what may lie beyond. However, for daring entrepreneurs like Jaiden Vu and Redouan El Hamdi, breaking out of one’s box is the only way towards freedom. In this insightful article, they show us how one can start to think outside the box and make it count.
Ideas belong to no one in particular. While we are a world obsessed with finding suitable names for suitable titles, the truth is that the thinking of each individual is very much a result of great amounts of thinking done before and during the time of their existence. Jaiden, who turned to e-commerce after working as a commercial chef says, “Ideas are like an endless rope. And every knot in that rope is a part of humanity lending itself to the progression of that rope. The ones who follow use those knots to climb further. While electricity has made much possible, many things must have inspired its inventors Nikola Tesla and Thomas Edison to bring it to life. The problem of darkness must have been like a box, the solution to which lay outside the box. That’s really my approach to ideas and thinking – recognizing the problem and then realizing one’s desire to do something about it. If you are driven, you will soon feel the need to break free from the comforting dullness of the box and into a zone where your ideas can breathe more freely.”
Redouan echoes the same sentiments. Much like Jaiden, Redouan too changed his boat midstream so to speak when he moved to build a cosmetic brand for men after working as an international business consultant for several international companies. For him, thinking out of the box is a debt you owe to yourself. And when the time comes to pay, you can try to run but you can never hide. He says, “There’s no such thing as “creative thinking”. Thinking is an act of creation itself. By creating these imaginary dividing lines, we have curbed the birth of many different ideas. For me, thinking out of the box is an act of courage. It’s not rebellious for the sake of rebellion. It is often perceived as such because it ends up challenging set norms. And no one likes their boat stirred, right? No matter how many holes it may have. It might be unpleasant at first, but thinking out of the box becomes necessary with time.”
Jaiden and Redouan appear as kindlers of hope. Their attitude towards the very act of thinking can change the way we view ourselves and our world.
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