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When Luxury meets Location

How a former top model makes navigating the Israel luxury real estate market a breeze

Today’s Tel Aviv knows what you want. In recent years, the luxury Israeli real estate and hospitality markets have traded their sandals for starched shirts, and now expertly meet the expectations of well-seasoned travelers and well-heeled clientele alike.

In a charming new video series, former top model Michaela Bercu makes navigating Tel Aviv’s real estate market a breeze. The series follows her as she elegantly explores the upper echelon of the city’s real estate landscape – from residential luxury penthouses to boutique hotels. She glides around the White City in her gleaming white SUV to meet with developers and tastemakers, gathering information as she goes. Through her eyes, we gain exclusive access to penthouse views overlooking the Mediterranean, the inside scoop on a “floating pool” promising to be the next wonder of the world, the coziest in-house boutique brasseries and tips on how to land your dream home in the perfect location.

After years as the face of fashion magazines like Vogue, Glamour and Elle, it is clear the cover girl was particularly smitten on a visit to the White City Residence, the interior of which was designed by style legend Giorgio Armani. The high-rise tower boasts incredible citywide panoramic views of the Mediterranean. It has its own spa, Turkish bath, fitness center and gorgeous outdoor pool. As of the writing of this article there are still penthouses left for sale, each accompanied by a sublime bonus: purchase includes a meeting in Milan with the Giorgio Armani design team to custom-tailor the space to meet your exact tastes.

White City Projects, Tel Aviv
White City Projects, Tel Aviv

Michaela goes on to dazzle with many other jewels in the city’s gleaming luxury real estate tiara with a curated selection of truly special properties. The Bezalel Project is a low-rise new-construction gem which beautifully blends into the bustling neighborhood, and The Molcho is an impeccably restored historic hotel in bohemian Neve Tzedek, its beachy interior creating the feel of a true urban oasis. A short stroll from its lobby leads to the gorgeous Dellal courtyard, and some of the city’s best shops and galleries.

Two particular downtown properties can justifiably brag that they are nestled in best location in all the city: Canada Israel’s W Prime and Meier on Rothchild (the latter designed by American architect Richard Meier). Their front doors open into the colorful bustle of Tel Aviv. Residents can claim the tree-lined Rothschild Boulevard as their front yard, Independence Hall as their library, Carmel Market as their kitchen and Habima and the Tel Aviv Museum as their living room. Down the road on Levontin Street, an Italian-inspired property boasts its own piazza.

Nearby in lush Sarona, the soaring DaVinci Project is underway. The luxury high-rise plans a “floating pool,” the design renderings for which seem to transcend gravity. The sunset views from its skyline perch will be unlike any in the world. Across town in Ramat Gan’s diamond exchange is The Indigo’s residences and hotel. The interior design was inspired by — what else? — diamonds. Its in-house restaurant, Blackstone Bistro and Lounge, has a decidedly sexy vibe for its adults-only guests, with its inky blue walls and full-bodied glassware. The property also has its own library — a sumptuous old-world feature trending among a collection of new bespoke American hotels.

Fall in love with Tel Aviv — and Michaela — for the first time… Or all over again.

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