H&M markets tallit look-alike scarf
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H&M markets tallit look-alike scarf

Swedish fashion designer is selling beige accessory with black stripes and a fringe and a poncho to match

An H&M scarf with a striking resemblance to a Jewish prayer shawl. (screen capture: Twitter)
An H&M scarf with a striking resemblance to a Jewish prayer shawl. (screen capture: Twitter)

H&M is at it again — they’ve made a scarf that looks remarkably like a tallit, or Jewish prayer shawl.

Racked is reporting that the fast-fashion retailer is currently hawking a beige scarf with black stripes on its website for $17.99. “H&M even incorporated its own version of tzitzit, the knotted fringe you’ll find on every tallit,” the story notes.

The Stockholm-based chain also has a matching fringed poncho for $34.99.

This isn’t H&M’s first foray into prayer-shawl chic: In 2011, they issued a similarly-styled women’s poncho. (Three years later, the brand was accused of anti-Semitism when it issued a tank top with a skull superimposed atop a Star of David.)

H&M is hardly the only major fashion retailer to wade into Jewish (or anti-Semitic) territory. Notably, in the summer of 2014, the Spain-based chain Zara sold a children’s striped “sheriff” T-shirt that looked alarmingly like a concentration-camp uniform, complete with a six-pointed yellow star on the left breast.

Amidst a social media firestorm, the brand apologized and pulled the item from stores.

“Fashion changes, but style endures,” Coco Chanel famously once said. Clearly, observant Jews were onto something: In July 2015, Old Navy sold a Women’s Handkerchief-Hem Open-Front Cardigan that strongly resembled a prayer shawl.

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