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Dolmar Cross and Zak Catchem on finding focus in the digital era…Sponsored Content

Sponsored Content: They also recommend purging yourself from the habit of constantly checking your phone throughout the day for no good reason

Courtesy of Dolmar Cross and Zak Catchem
Courtesy of Dolmar Cross and Zak Catchem

In the digital era, distraction has become something of an epidemic. Our attention span could be equated to that of a goldfish as we flicker and flutter from one screen to the next, tweeting and uploading, and endlessly consuming a steady diet of trivia and frivolity. In such a culture, it is easy to lose our focus as we become unproductive and less likely to achieve, succeed, and flourish. Digital distraction is an extremely modern ailment and demands a revolutionary remedy. Dolmar Cross and Zak Catchem are both revolutionary trailblazers in their respective fields and more than aware of the inherent dangers digital distraction brings. They have worked long and hard on a series of techniques that allows them to unplug and find focus in the digital era.

“When was the last time you sat down for a specific task and completed it from start to finish without checking your phones for messages, emails, updates, or calls?” asks Dolmar Cross, before adding, “You probably can’t remember and that’s because we’ve all fallen foul of not being able to unplug and simply focus on the task at hand.”

Zak Catchem agrees and further emphasizes, “As a culture, we have collectively decided to be connected 24/7, 365 days a year. If we’re not constantly tethered to our phones or perpetually monitoring our emails, people think there’s something wrong with us or we have gone off-grid. If we’re to find our focus, we need to change this way of thinking. It’s time to unplug from the counterproductive avalanche of information overload and constant invasion of our personal space, knuckle down, and take care of business.”

Both Dolmar Cross and Zak Catchem are keen advocates of stepping away from technology to improve focus. They also recommend purging yourself from the habit of constantly checking your phone throughout the day for no good reason. Dolmar Cross says, “On average, a person checks his/her phone 150 times a day. It’s an addiction and, like all addictions, pointless. You are not electronically attached to your phone. Either turn it off or put it in a drawer when you need to focus on a specific task. You’ll be surprised how it’ll improve your concentration and performance.”

Although they have both embraced technology in a big way, both Zak Catchem and Dolmar Cross agree that they know when to draw the line and turn it off for the sake of their focus. Zak Catchem elaborates, “Technology is an invaluable tool and should be used accordingly. Yet, we are in danger of letting it consume us and getting little back in return. We should always remember there is nothing more powerful than the human mind. It’s the most powerful computer out there. It’s high time we returned to cultivating our innate talents and skills and allowing technology to complement them rather than eradicate them. It’s time for us all to find our focus and excel!”

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