Ben & Jerry’s issues its first response to the decision by its parent company Unilever to sell its interests in Israel to Avi Zinger, the Israeli manufacturer and distributor of the brand.
Zinger who runs American Quality Products will continue running Ben & Jerry’s Israel but will do so independently.
“While our parent company has taken this decision, we do not agree with it. Unilever’s arrangement means Ben & Jerry’s in Israel will be owned and operated by AQP. Our company will no longer profit from Ben & Jerry’s in Israel,” Ben & Jerry’s says in a statement distancing itself from the Israeli firm with the same name.
Zinger’s company will no longer be able to use the Ben & Jerry’s English label though and will have to suffice with Hebrew and Arabic branding if it wants to keep the name.
“We continue to believe it is inconsistent with Ben & Jerry’s values for our ice cream to be sold in the Occupied Palestinian Territory,” Ben & Jerry’s adds.
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