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Frida Kahlo’s self-portraits and life story come to Israel

Immersive experience detailing the work and life of the colorful Mexican artist has toured more than 30 cities worldwide

Jessica Steinberg covers the Sabra scene from south to north and back to the center.

  • A portrait of Frida Kahlo, magnified many times over for 'Frida Kahlo, The Life of an Icon,' a global exhibit coming to Israel May 26, 2022 (Courtesy 'Frida Kahlo, The Life of an Icon')
    A portrait of Frida Kahlo, magnified many times over for 'Frida Kahlo, The Life of an Icon,' a global exhibit coming to Israel May 26, 2022 (Courtesy 'Frida Kahlo, The Life of an Icon')
  • From 'Frida Kahlo, The Life of an Icon,' a global exhibit coming to Israel May 26, 2022 (Courtesy 'Frida Kahlo, The Life of an Icon')
    From 'Frida Kahlo, The Life of an Icon,' a global exhibit coming to Israel May 26, 2022 (Courtesy 'Frida Kahlo, The Life of an Icon')
  • From 'Frida Kahlo, The Life of an Icon,' a global exhibit coming to Israel May 26, 2022 (Courtesy 'Frida Kahlo, The Life of an Icon')
    From 'Frida Kahlo, The Life of an Icon,' a global exhibit coming to Israel May 26, 2022 (Courtesy 'Frida Kahlo, The Life of an Icon')

Frido Kahlo is one of the art world’s most recognized icons, her colorful imagery and thick-browed self-portraits enshrined in backpacks, pillows, magnets and every other imaginable merchandising accessory.

Now Israelis get their turn to experience “Frida Kahlo, The Life of an Icon,” a 360-degree, sound-color-and-light exhibit detailing the work and life of the renowned Mexican artist.

The immersive experience arrives in Israel on May 26, and will be exhibited until August 31, throughout the 1,000 square meters of The Cube art space in Holon.

The exhibit co-created with the Frida Kahlo Corporation and Layers of Reality, a digital arts center in Spain, has toured more than 30 cities worldwide, drawing over a million visitors with its full-color experience.

Kalo’s drawings and life experiences are exhibited through digital art, historical photographs, projections and installations, as well as virtual reality experiences.

Some critics have dismissively referred to the experience as merely Instagram-worthy art; others say it allows a much wider public to more fully experience the artist born in Mexico City in 1907, who became known for her use of Mexican folk art style to consider issues of sexuality, gender, identity and race.

This isn’t the first immersive exhibit that’s made its way to Israel; the local producers also brought “Van Gogh — The Exhibition” and a stadium’s worth of works by surrealist master Salvador Dali to the Herzliya Arena.

It cost NIS 6 million to bring and stage “Frida Kahlo, The Life of an Icon” to Holon; tickets for the Frida Kahlo experience cost NIS 119 for pre-purchase and NIS 149 at full price.

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