Debra writes for the JTA, and is a former features writer for The Times of Israel.
Beyonce and JAY Z perform on the On The Run Tour at the Great American Ball Park on Saturday, June 28, 2014, in Cincinnati, Ohio. (Robin Harper/Parkwood Entertainment/AP Images)
This summer, Israel’s PR guru-to-the-stars Rani Rahav has secured deals with some of the world’s biggest musical acts to play concerts in Israel, including Justin Timberlake, Lady Gaga and Lana Del Rey, but there is one superstar he couldn’t lure here: Beyonce.
So if he can’t bring the singer to Tel Aviv, Rahav and his team are doing the next best thing, offering a travel package to get Israeli fans to Beyonce. Working with El Al airlines, Rahav on Monday announced a flight+hotel+concert deal for Beyonce and her husband Jay-Z’s world tour concert in Paris on September 12.
The dynamic duo’s world tour, “On The Run,” kicked off late last week in the raunchy, extravagant style that the couple is known for. To help Israeli fans catch them when they touch down in the City of Lights this fall, El Al is offering two separate packages, one for standing-room tickets in the so-called “Golden Circle” at Paris’s Stade de France ($825 per person) and one for slightly better seats in the so-called Category 1 ($845 per person).
Both packages include round-trip airfare from Tel Aviv and two nights in a Parisian hotel, and lovers of Paris can add on extra nights, for a fee, if they choose.
Ran Rahav, Chairman of Ran Rahav Communication and Public Relations, September 06, 2012 (photo credit: Yossi Zeliger/Flash90)
On Ticketmaster, tickets to the same concert run between 56 and 99 euro ($76-$135), and a quick search of El Al’s website shows a roundtrip economy-class ticket for that week in September running $536. As for hotel prices in Paris, the sky’s the limit.
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