Israel kicks off public diplomacy campaign in New York City as PM visits for UN General Assembly

Nava Freiberg is The Times of Israel's deputy diplomatic correspondent.

Trucks in New York City's Times Square display the message "Remember October 7" as part of an Israeli public diplomacy campaign coinciding with Prime Minister Benjamin Netanyahu's visit to the UN General Assembly, on September 25, 2025. (Courtesy/Prime Minister's Office)
Trucks in New York City's Times Square display the message "Remember October 7" as part of an Israeli public diplomacy campaign coinciding with Prime Minister Benjamin Netanyahu's visit to the UN General Assembly, on September 25, 2025. (Courtesy/Prime Minister's Office)

As Prime Minister Benjamin Netanyahu lands in New York for his speech at the United Nations General Assembly tomorrow, his office says it has ramped up its public diplomacy efforts by plastering trucks and billboards in the city with the message “Remember October 7” to highlight Hamas atrocities and “remind world leaders” of the hostages in Gaza.

“The Prime Minister’s Office and its Public Diplomacy Directorate initiated an unprecedented campaign in New York, featuring dozens of massive billboards and trucks surrounding the UN building and Times Square,” the PMO says in a statement.

The purpose of the campaign is “to remind world leaders and the public of the atrocities committed by Hamas, and of the unfathomable cruelty of the terror organization that continues to hold 48 hostages in Gaza,” the PMO adds.

The billboards and trucks carry the English-language slogan “Remember October 7,” alongside a QR code that directs to a website that presents documentation of the Hamas-led October 7, 2023, massacre, according to the statement.

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