Fresh Paint, known as Israel’s largest art and design fair, will launch digitally on October 28, after being postponed from its usual slot in the spring.
The fair, normally held on the spacious grounds of the Tel Aviv Expo and additional city locations to accommodate its various exhibits, will be held wholly online this year, and will be free.
The digital format of Fresh Paint will include video, new media, screen-based works and tips on how to bring art and design into the home, as well as a guide for beginner collectors.
As always, the Artists’ Greenhouse will feature 38 new, promising artists, while the Design Greenhouse will offer the home design ideas and creations of 32 makers.
There are 1,000 postcards available for purchase in The Secret Postcard Project, in which renowned artists and designers — including Michal Neeman, Gilad Katana, Zoya Cherkassky and singer Ivri Lider — and young artists and students create postcard-size artworks, sold for NIS 190 ($56) each.
The catch is that buyers only learn the identity of the artist — famous or still unknown — after their purchase.
Another gallery at Fresh Paint will be dedicated to “Don’t DIS my ABILITY,” a collaborative effort by students from the Bezalel Visual Communications Department and people with disabilities, who together documented their encounters through the lens.
The fair always attracts more than 30,000 curious visitors, said Yifat Gordon and Sharon Tillinger, the co-founders of Fresh Paint.
“We feel that this year, in the midst of the COVID-19 crisis, the public’s longing for art and culture has not subsided and is stronger than ever,” wrote Gordon and Tillinger. “This is why it is important for us to continue the tradition, in spite of the challenges and limitations, and in any format possible.”