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Preventing the next big tech crash

Computer networks used to be made of wires, fixed with a screwdriver. Israeli startup allows businesses to manage the new generation of networks in the cloud

Graphic: OurCrowd
Graphic: OurCrowd

On October 4, over 3.5 billion people were locked out of Facebook, WhatsApp and Instagram, wiping $50 billion from Facebook’s stock value.

The social media network crash was not the first, but its sheer scale reminded the world how dependent businesses and individuals have become on web-based networks like WhatsApp., an Israeli startup, believes it can provide the level of network management that businesses need to operate these cloud-based systems and help prevent the next big tech crash.

“The massive migration to cloud-based technology has led virtually every organization to face the same threat,” says Bibi Rosenbach, NetOp’s co-founder and CEO. “This is why we created to identify and fix network problems, ideally before they occur.”

One client, a business with 70 branches around the world, found that its Singapore branch had gone offline and was unable to access the company server. Left to its own devices, having to manually search through the inner workings of the system, it might easily have taken the in-house technician many expensive hours to find the issue.

Instead, pulling up the account, it took two clicks to discover that a firewall was preventing all incoming and outgoing traffic to a particular area. With one more click, and in less than a minute, the problem was eliminated.

New technology

Taylor Jones, co-founder, president and CTO of Elauwit International, a large US commercial property wireless networking provider, says he selected because of its ability to provide a one-stop shop.

“ was ahead of other traditional monitoring platforms,” Jones says. “We love that beyond the monitoring capability, we can use it as a front office, avoiding the use of other platforms and communicating with our customers in a way that’s quick and efficient.”

Computer networks used to consist of hardware that connected machines in a specific location, secured behind lock and key and managed by on-site technicians. Maintenance required screwdrivers and wire cutters. Then they became wireless. Now that everything has moved to the cloud and networks connect us all the way to cloud applications, security and management has changed to accommodate this new technology.

With millions working from home, and businesses requiring constant access from numerous sites, all using cloud-based software, the web has become the new network of choice. Networks are now virtual, hosted in the cloud, running multiple software systems from different locations – including workers’ poorly secured homes and mobile devices. It’s a whole new challenge, far removed from replacing a burned-out wire or a faulty connector.

NetOp enables smooth management of modern cloud-based networks (NetOp)

Enterprise networks are the essential infrastructure on which every modern business is based. The new cloud-based networks are too complex and dynamic for humans to manage alone.

This is where comes in. It runs invisibly in the background, using artificial intelligence and machine learning to predict when a system is poised to malfunction.

Once an issue is detected, the system sets off an alert so it can be swiftly located, identified and resolved. Rosenbach believes that technology is the only one currently available that provides both early detection and a remedy to a network problem, all with minimal human intervention.

Rosenbach is a former CEO of Kryon Systems and was the founder and CEO of Personeta, which was acquired by SmartCall US. The idea for NetOp was born when the network of one of Rosenbach’s companies crashed. Rosenbach and his team scrambled to find and fix the problem, and as the hours passed he found himself haunted by memories of a similar incident 25 years earlier at one of his previous companies.

Dark Ages

“I realized that in a quarter of a century, nothing in our industry had changed,” Rosenbach says. “In every other field there was cutting-edge intelligence, automation and next-generation solutions. But in network management, we were living in the Dark Ages.”

Due to an increasing reliance on devices, the average person now spends nearly seven hours a day on the internet. In addition, users constantly connect to additional networks throughout the day, from navigational systems to credit card payment platforms.

All it takes is for one of these platforms to crash, and things can begin to fall apart.

The ability to move so smoothly between so many different systems relies on maintaining the integrity of all those different networks, says Saar Gillai, chairman of Liquid Instruments, board director at Xilinx and Semtech, and an adviser to NetOp. “While in the past, we may have accepted the absence of network reliability, as more things begin to depend on it, networks will require a solution like the one NetOp provides,” he says. is completely cloud based and requires no on-site installation or hardware. The company’s first deployments have been with diverse customers including Israel’s largest managed service provider (MSP) and a leading financial institute in Switzerland.

The company appears to have timed its market entry well. According to Gartner, cloud-managed networks will represent nearly half of all network solutions by 2024, and spending on cloud system infrastructure services is expected to leap from $44 billion in 2019 to $81 billion by 2022. is currently funding. For more information in investing via OurCrowd, click HERE.

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